Whether you're exploring new places or cherishing the joy of unforgettable moments, this film ensures every frame becomes a cherished keepsake for a lifetime.

Sensitivity between film and digital differ in one important way: films of a specific ISO were engineered to be that ISO and their emulsion crystal structure results in their ISO rating whereas digital sensors have a native and fixed sensitivity to light and use computer algorithms to compensate for over-and underexposure due to changes in sensitivity.I printed a family photo at 8×10 once and while the grain was very noticeable, the colours were still good for the Caucasian, Asian, and Feline complexions of our household. Most films have a fantastic exposure latitude of a couple of stops, so you’re unlikely to notice a huge difference in exposure of, for example, Colorplus at 100 vs 200.

For this reason, I advise keeping your ISO levels as low as possible, as long as they don’t impact the image in other ways. We’ve seen that there were different ways of measuring light sensitivity and film speed - and some of them counted up in set numbers (like DIN) to correlate with exposure ‘stops’.I’m a huge fan…Frankly, I was skeptical at first, but I did a bunch of listening and everything sounded immediately better. There were also issues with all these early standards as film manufacturers would creatively use whichever sub-version gave their chemistry the best results! Personally, if I want to limit the amount of noise in a photo, I will set my maximum ISO to something like ISO 800, 1600, or 3200.