It has helped us continue to recruit younger shoppers into the brand and in turn, support with the driving of sales and footfall. Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 37 much-loved brands sold in over 100 countries. Tango Paradise Punch will be available in a variety of formats, including a 330ml can and 500ml, 1.5-litre and two-litre bottles. The launch will be supported by POS and digital communications.

Tango Paradise Punch Britvic launches sugar-free Tango Paradise Punch

Ben Parker, GB retail commercial director at brand owner Britvic, said: “The rotational flavour series has been a huge success to date, showcased in the launch of Berry Peachy. Our range meets these different consumer needs with a tasty new flavour to tempt shoppers, whether they are at home or on the go, and within the confines of a trusted brand.” Established in 2007, TalkingRetail.com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors. Britvic-owned Tango has launched a new flavour as part of its Tango Editions rotational flavour series – Paradise Punch – an orange, mango and tropical blend with zero sugars. The fruit-flavoured carbonate drink combines orange, mango and tropical flavours in a sugar-free “zingy” blend.