K-Beauty has taken the world by storm with innovative and high-quality skin care and makeup products. At its core, K-Beauty is not about concealing flaws or creating dramatic transformations – it’s simply about enhancing existing beauty. Korean beauty has also been a trailblazer in the world of cosmetics, creating and popularizing beauty products like Korean BB creams, cushion pacts and lip tints.

Eye creams such as innisfree’s Jeju Orchid Eye Cream, MIZON’s Snail Repair Eye Cream and Sulwhasoo’s Concentrated Ginseng Renewing Eye Cream nourish, moisturize and rejuvenate the delicate skin around eyes, minimizing fine lines, wrinkles, sagging, dullness and dark circles to maintain a youthful look. CHANEL foundations reduce imperfections, even, and illuminate the complexion, for looks that range from natural to sophisticated. Because skin care is taken very seriously in Korea, it’s no surprise that BB cream, K-Beauty’s base makeup staple, combines coverage, skin care properties and SPF. As you can probably tell by now, Korean beauty spans a large range of products and methods, meaning you can definitely create a personalized skin care routine that’s right for you.Durable and waterproof: Unlike a general CC cream foundation, this moisturising foundation is a perfect make-up for 12 hours or longer and a good oil water balancer. For those with sensitive skin, plenty of K-Beauty brands offer products with gentle, chemical-free formulas enriched with natural ingredients, while those who want to combat signs of aging (such as loss of elasticity) can invest in facial oils and essences that create firmer and more supple skin with renewed vitality.

INTO YOU philosophy of light make-up, with a slight sense of light that radiates from the inside out for natural expression. Some of K-Beauty’s biggest skin care brands include cult fave COSRX, known for its efficacy in tackling acne and its smash hit pimple patches; Dear, Klairs which caters to sensitive skin by striving for simplicity; and Sulwhasoo whose skin care products are enriched with Korean herbal medicine ingredients. Effectively covers and reduces the appearance of large pores, red marks, freckle, fine lines, and wrinkles for smoother skin.With its moisturizing, oil control, and long-lasting formula, this Air Cushion CC Cream is the ultimate solution for hiding pores and imperfections. YesStyle carries a wide selection of Korean cosmetics and K-Beauty products, from masks for your hair and face, to dolly eyelashes and circle lenses, to the latest BB creams, skin serums, foundations, eye shadows and lip makeup. Polishing-translucent double powder is specially processed, which is delicate and compliant, with a clear makeup feel, creating a long-lasting and natural shimmery nude makeup. With soft mushroom sponge, there is no dead Angle in 360 degree makeup and faster and easier, non-dirty hands. Korean skin care is well-known for its effectiveness in solving various skin problems and creating glass skin – pore-less, baby-soft skin that just glows even without heavy base makeup.