The woman who reviewed Virginia Black for The Whiskey Wash also resented the whole idea of creating a "women's whiskey" in the first place.

I actually made Virginia Black into some whiskey sours, and it was lovely, as the natural lemon got all the attention. It’s not uncommon for an artist to attach their name to a liquor brand; it’s been done dozens of times. Uniquely positioned to redefine American whiskey, Virginia Black will engage enthusiasts irrespective of spirits preference or experience. Also sign me up for newsletters so I can get special offers, recommendations, and expert advice to my inbox!the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor. The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice. After selling his Casamigos tequila in 2017, George Clooney suggested he didn't need to make a paycheck as an actor anymore. Virginia Black made headlines for its record-breaking debut at the Liquor Control Board of Ontario (LCBO) in Ontario, Canada.

Hocking quite literally stumbled into a career—it turned out he had a rare nose, and today, he has launched two beverages associated with Hip-Hop Cash Kings . Virginia Black has gone overseas, selling in the Middle East, Africa, and Ireland (via Business Insider). Strikingly presented- this is a collection of two- three and four-year old bourbons finished with a sweetly decadent flavour profile. Nothing jumps to the front, but an earthy undertone of charcoal and tobacco work well to give it a bit of substance. Their new whiskey was launched to great fanfare in 2016 and broke records for first day sales at the Liquor Control Board of Ontario!

Hocking struck a deal with the distiller MGP to create a blend of two-year, three-year and four-year bourbons. Virginia Black is a "personally selected collection of two, three, and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile.

Virginia Black is a collaboration between Brent Hocking (who created the DeLeón Tequila range) and Drake.

A collaboration between world renowned, platinum selling recording artist Drake and luxury spirits veteran Brent Hocking; the only three-time winner of the illustrious “Spirit of the Year” award. Drake will be giving Virginia Black an additional boost this fall throughout his ongoing Summer Sixteen Tour, which will include VIP Virginia Black lounges and “some very cool branded stuff,” according to Hocking. All Rights Reserved · Licence Number LIQW880010282 · No alcohol can be sold or supplied to anyone under 18.

Further, if it is labelled a “Straight” bourbon, it must be aged for a minimum of 2 years (+ if less than 4 years then it must have an age statement on the label). Bourbon is a particular subset of whiskey, and to be considered as such, a beverage must possess specific characteristics: It must be aged at least two years and contain 61% corn. The finish is too short, but you’re left feeling like you’ve sipped a real bourbon and not a rapper’s knockoff. Additionally, the subtle sweetness and complexity beneath the surface mean that it will be a new experience for more experienced aficionados, while still holding true to traditional whiskey flavours. Virginia Black is a collection of American Bourbon Whiskey, aged two to four years, focused on a high-rye content.He bought a stake in the company, and Hocking said Drake wouldn't have been allowed to attach his name to the brand if he hadn't. Some combination of money and passion undoubtedly motivated Jay-Z to become part-owner of D'Usse cognac, and Matthew McConaughey to develop a whiskey for Wild Turkey (via Men's Journal). As is the case with Diddy and DeLeón, Drake landed an equity stake in Virginia Black after putting his own money into the venture (“I wouldn’t have allowed it any other way,” says Hocking). Whatever your choice, you’re sure to enjoy the smooth and subtle flavour sensations contained within this dark amber liquid.