Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair. La Riche Directions Lilac (88ml) is a stunning and user-friendly semi-permanent hair colour. The easy to follow instructions and simple application process help you create the ultimate look with ease. Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair. Dry shampoo can help prolong the colour. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable.

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Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly. La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.

The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity. Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Lilac has never been tested on animals and has a vegan formulation.

£3.00