What We Do". LIVESTRONG Foundation. LIVESTRONG Foundation. January 2013 . Retrieved January 23, 2013. Lance Armstrong, an American professional cyclist and cancer survivor founded the Lance Armstrong foundation. Its goal was to raise awareness and funds for cancer and it exceeded expectations.

There will also be activities at participating shopping malls like 1 Utama Shopping Centre, The Curve and Pavillion Kuala Lumpur during the campaign period on weekdays (11am – 9pm) and weekends (10am – 10pm). Armstrong stands down from charity". The Sydney Morning Herald. Associated Press. October 17, 2012 . Retrieved January 23, 2013.THE Theobroma Chocolate Lounge launched a charity drive called Theobroma Sweet Essentials Campaign at one of their latest outlet at The Curve, Mutiara Damansara recently. The foundation started in 1997 and a few years later in 2004 the awareness took off from a simple small item, a wristband. This wristband is known as the iconic yellow 2000’s Livestrong bracelets that were developed by Nike and its advertising agency, Weiden + Kennedy. What is a Livestrong bracelet? Early detection testing is the first line of defense against cancer scares. These tests help you fight off the effects of an advancing cancer. Cancer patients who have detected their tumors early will have more treatment options so they are not force to make sudden decisions. The earlier you detect your cancer, the better chance that you will have more choices for treatment.

In 2016, Portteus resigned and Greg Lee was appointed as President. Greg Lee had served as CFO of the Foundation for over ten years. [ citation needed] You are probably wondering: is Livestrong still a thing? And to answer your question, yes, however the bracelets are no longer available. Nike cut off the partnership in 2013 due to Armstrong having one of the biggest doping scandals in sports history. Even though the real Livestrong bracelets are no longer available, the Livestrong foundation is still around helping each person with cancer to not only survive but Livestrong. LIVESTRONG Emphasizes Importance of Patient-Focused Cancer Care". Onco'Zine - The International Oncology Network. Inpress Media Group. Archived from the original on April 13, 2014 . Retrieved April 9, 2014.Haydon, John (January 16, 2013). "Lance Armstrong scandal ends Livestrong - Sporting Kansas FC relationship". The Washington Times. Archived from the original on January 17, 2013 . Retrieved January 18, 2013. In 2012, Armstrong was banned from professional cycling and stripped of his Tour de France titles after it was found that he had engaged in the use of performance-enhancing drugs. The foundation initially reacted by questioning the integrity of the United States Anti-Doping Agency (USADA) in a statement by president and chief executive Doug Ulman released in October 2012: [8]

From its original Live Strong emblem, silicone bands today sport a lot of new patterns, slogans, logos and messages that particularly cater to different social causes and fun events. Since it is a customized rubber bands , you will find a lot of these items worn by basketball teams, cheerleaders, religious groups, peer counselors and health awareness organizations. They are very convenient and comfortable to wear. You also don't need to remove them while playing sports or taking a shower. Tryon, Barrett. "Livestrong Sporting Park Deal is Over Immediately; Renamed Sporting Park". WDAF-TV. Tribune Media . Retrieved January 16, 2013. Issie Lapowsky (April 1, 2014). "Livestrong Without Lance". Inc. Mansueto Ventures . Retrieved April 9, 2014. This led to other charitable organizations creating awareness wristbands because they knewhow impactful they can be. And even businesses hopped on the trend for advertising purposes by adding their logo to wristbands. Cancer patients are not prepared against the sudden change of lifestyle that involves undergoing treatment, monitoring daily activities, and constant feeling of uncertainty about their health and their outlook. All of these revolve into something that can be too overwhelming to a cancer patient. Just like any other scare, it can result into irrational decisions and thoughts that could do more harm in cases where they could just have stayed calm.We expect Lance to be completely truthful and forthcoming in his interview and with all of us in the cancer community ... Regardless, we are charting a strong, independent course forward that is focused on helping people overcome financial, emotional and physical challenges related to cancer ... Inspired by the people with cancer whom we serve, we feel confident and optimistic about the Foundation's future and welcome an end to speculation. [12]