Wispa Gold Heist’ will run in the UK from today until 12 August across OOH and TikTok. A consumer PR campaign will be run by Ogilvy PR.

Cadbury is challenging fans of Wispa Gold to break into a virtual vault via an audio game to win a free limited-edition bar (Cadbury) Cadbury Wispa Bite: an aerated milk chocolate bar with a caramel and biscuit layer. Launched 2000 and discontinued 2003. Wispa Gold Messages". Cadbury. 6 January 2009. Archived from the original on 3 January 2010 . Retrieved 6 January 2010. Cadbury Wispa Gold Duo: an aerated Cadbury milk chocolate bar with a layer of Caramel, in two-halves. Launched in 2020.In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line. [3] [4] a b c d "Internet Forces Return of 80s Icon". Sky News. 18 August 2007. Archived from the original on 20 August 2007 . Retrieved 26 August 2007. Chocolate fans can look forward to the release of Wispa Gold Salted Caramel which will be hitting shelves nationwide from Monday, August 1.

Cadbury Wispa Duo: an aerated milk chocolate bar in two halves. Launched in 2010, discontinued in 2011 but relaunched in 2012. Raeburn, Steven (27 May 2007). "Sweet dreams are made of this". The Scotsman. Edinburgh, UK . Retrieved 23 September 2007. a b c Wallop, Harry (20 August 2007), "Cadbury plans Wispa revival", The Daily Telegraph, London, archived from the original on 12 October 2007 , retrieved 26 August 2007 Cadbury Wispa Biscuits: a round biscuit with a layer of aerated milk chocolate, covered in milk chocolate. Launched in August 2014.In 2003, Cadbury made Dairy Milk into a family brand by taking existing brands and marketing them as Dairy Milk sub-brands. As part of this change, the Wispa brand was phased out and replaced by "Dairy Milk Bubbly". [ citation needed]

Cadbury Wispa Ice Cream: chocolate ice cream with Wispa pieces. Launched 2009 but discontinued in 2012. Cadbury to revive Wispa chocolate bar for limited period". Talking Retail. 18 August 2007. Archived from the original on 31 August 2007 . Retrieved 26 August 2007. Web campaign prompts Wispa return". BBC News. 18 August 2007. Archived from the original on 1 March 2009 . Retrieved 26 August 2007. These adverts enable local businesses to get in front of their target audience – the local community. In 2007, helped by an Internet campaign by enthusiasts, the Wispa bar was relaunched, albeit for a "limited period". [2] In October 2008, Wispa permanently returned to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release. [5] Manufacture [ edit ]

Cadbury Birthday Bonanza Box

Brand-new for 2022, Cadbury has launched a Wispa Gold Salted Caramel edition and it's seriously giving the original a run for its money... a b " 'Rare' Wispa auction in meltdown". BBC. 11 February 2008. Archived from the original on 14 February 2008 . Retrieved 15 February 2008. And the fun doesn't stop there. As part of the launch, Cadbury is challenging fans to break into a virtual vault via an audio game to win a free limited-edition bar. a b Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p.109. ISBN 9780007575480. Established in 2007, TalkingRetail.com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors.