Always sanitary pads and other products are sold under the brand name Whisper in Japan, Singapore, India, Bangladesh, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, Lines in Italy, Orkid in Turkey, and both Evax and Ausonia in Spain and Portugal. Its wings fit snugly around your underwear to keep the pad in place and it has a fresh flower scent which makes you feel fresh even during your periods. Always has also undertaken similar programs in Kenya, Nigeria, and other parts of Africa to raise awareness about menstruation, celebrate Menstrual Hygiene Day, and provide easy access to sanitary products to schoolgirls. The 'Always Keeping Girls in School' program undertaken by Always Africa is an ongoing attempt by the brand to raise awareness about menstruation and period poverty in the region.

In 2020, the brand claimed that 60% of women wore the wrong size pad, and built a campaign around this idea. Always Kenya also routinely distributes sanitary pads and other menstrual products to schoolgirls to motivate them to use hygienic sanitary napkins instead of cloth and tissue papers. Its approximately 50mm longer than other pads and its all-round leak guard protects you from leaks from all sides. Its Dri-Weave Cover ensures that the period blood is absorbed in seconds so that you sleep comfortably the entire night. The 'Always' name is applicable to products sold in the US, Africa ( Kenya and Nigeria primarily), Pakistan, and some European countries.The campaign highlighted the self-empowerment of women during the pandemic, including those fighting isolation at home, not seeing family for long periods of time, managing remote work and school, teaching and learning with children and adapting to a new definition. The "Like a Girl" campaign, which was released worldwide with more focus on US and African markets, from Leo Burnett won the 2015 Emmy Award for outstanding commercial. Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. MobileShaala provides underprivileged girls in India access to school through web-based learning including subjects like Science, Geography, English, Mathematics and Puberty Education in 6 Indian languages.

The campaign's message - “You spoke, we listened, we improved” acknowledged the positive role that dialogue plays in product innovation. Running, throwing, or fighting like a girl are seen by adults as equivalent to weak, but by young girls as strong. This program was also shared in Kenya and other African nations via Always Africa's official social platforms. This campaign primarily ran in African countries like Kenya to raise awareness about period poverty and menstrual health. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Pakistan and Africa.The school program run by Whisper (in India) has helped teach young girls about female hygiene in a country where menstruation is still a big taboo.

Widely preferred by women across the country, Whisper sanitary pads are created to offer complete protection and comfort during your period days. With this you can have a worry-free sleep during your periods because with this pad you get upto 0% leaks all night-long. Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets.Whisper pads are designed to meet your specific needs and are available across various sizes and different forms. Okore highlighted the need for gentler skin products (sanitary pads, pantyliners, tampons) to be made available in African markets. Our pads are thoughtfully designed for ultimate ease, comfort, and protection so that you can live your life to the fullest.

In Tbilisi, Georgia the Bridge of Peace is nicknamed the Always Ultra Bridge for its resemblance to the maxi-pad. Always has been running its 'Keeping Girls in School Program' in South Africa, Kenya, Uganda, and India for many years.

Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported. The New Brave” is a movement that honoured the resilience of women around the world during – facing the challenges of the new world with courage and determination. Whisper Bindazzz Nights Koala Soft brings to you a super soft top cover so that you can have a cuddle soft sleep. Following this, the Always Kenya brand team hosted a series of meetings with consumers to better understand the needs of Kenyan women. Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms, by Abbie Griffin, Raymond L.