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If you come across one, get off it as soon as possible. This dead end is preventing you from moving forward. The opportunity cost of investing your life in something that can never improve is simply too great.
The Dip by Seth Godin | Waterstones
If you learn about the systems that have been put in place that encourage quitting, you’ll be more likely to beat them. And once you understand the common sinkhole that trips up so many people (I call it the Dip), you’ll be one step closer to getting through it. The decision to quit or not is a simple evaluation: Is the pain of the Dip worth the benefit of the light at the end of the tunnel?” Before you enter a new market, consider what would happen if you managed to get through the Dip and win in the market you’re already in.” There are two curves that define almost any type of situation facing you as you try to accomplish something. (A couple of minor curves cover the rest.) Understanding the different types of situations that lead you to quit-or that should cause you quit--is the first step toward getting what you want.
The next time you catch yourself being average when you feel like quitting, realize you only have two good choices: Quit or be exceptional. Average is for losers.” Almost everything in life worth doing is controlled by the Dip...The Dip is the long slog between starting and mastery.”
The Dip – by Seth Godin - What You Will Learn The Dip – by Seth Godin - What You Will Learn
the wrongest thing might very well be this: Being well rounded is the secret to success. How often do you look for someone who is actually quite good at the things you don't need her to do? How often do you hope that your accountant is a safe driver and a decent golfer? The biggest thing to remember is there a long period of growth that Godin calls the Dip but others call the Plateau. This is essentially a dead-end. There is no progress from this phase even after we put a lot of hard work into this phase Not giving up and abandoning your long-term strategy (wherever you might be using that strategy--a career, an income, a relationship, a sale) but quitting the tactics that aren't working.In society, we celebrate only the superstars. The ones that are recognised are always number one, the number one song, movie, organisation or employee. It’s rare for the tenth best or even the twentieth best to even get mentioned. BEST” is subjective – the consumer gets to decide, not you. “WORLD” is selfish – it’s the consumer’s definition, not yours. Everyone’s “WORLD” is defined by the preferences and their conveniences. The important thing to remember about these seven things is that you can plan for them. You can know BEFORE you start whether or not you will have the resources to get to the end. Most of the time, if you fail to become the best in the world, it’s either because you planned wrong or because you gave up before you reached your goal. If you realise that you DON’T have the resources (the time, the money, the courage, the enthusiasm). Strategic quitting is a conscious decision you make based on the choices that are available to you. If you realize you’re at a dead end compared with what you could be investing in, quitting is not only a reasonable choice, it’s a smart one. Yeah, dude, have you ever heard of a thing called a recreational sport? I'm pretty sure most people take up snowboarding to relax and switch from their main line of work, not to become the Olimpic champion.
The Dip: A Little Book That Teaches You When to Quit - Goodreads
Getting off a Cul-de-Sac is not a moral failing. It's just smart. Seeing a Cliff coming far in advance isn't a sign of weakness. Instead, it represents real insight and bravery. It frees up your energy for the Dip. (pgs. 59-60)ABS **you're always using your muscles.. But they don't grow. Because you quit using them at the point where the stress would cause them to start growing. Natural reaction because stressed muscle hurts and (feels unsafe) but it's This Reflex that creates scarcity..
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