With an authentic and on-the-pulse approach to marketing, collaborations, and social media, Starface has built a unique and immersive universe that fosters connection and community amongst their customers.

In a recent customer survey, 71% of Starface consumers said the brand helps them feel less stressed about having a breakout or acne.Following many customer requests, Starface will release its first-ever microdart patch in January—a new technology that combines powerful, efficacious ingredients with Starface’s signature, playful branding. The following month, Starface will drop the next iteration of its customer favorite Hydro-Heart patches (a limited edition offering that sold out in just five days when it was released in 2022). The “immediately recognizable” account “does a great job of referencing nostalgic characters and pop culture while still being relevant to what’s going on today,” said Kassler. He is voiced by Henry Winkler, who is best known for his work in the sitcom Happy Days as Fonzie, whom Sharkface is similar to. Starface was created to revolutionize the acne space and to build a future where having a pimple presents an opportunity for self-expression and positivity (instead of a reason to stay home from school or cancel a date). Whether it’s through highly anticipated, demand-driven product launches, nostalgic collaborations, or user generated content and campaigns that spark joy, Starface has fostered a new and authentic acne experience that’s rooted in optimism, inspiring a wide range of consumers (Gen Z in particular ) to reimagine their relationship with their skin. Starface surpassed 1.4M followers on TikTok, accumulating over 160.7M views with 24.6M engagement. Across 1,165 videos, Starface's average engagement rate reached 15.11% with 76.8K shares.

Starface aims to meet their community where they are and launched an industry-first campaign inside select DMV locations, targeted toward young adults waiting to get their license. The campaign brought a fresh and playful spirit to an environment thought of as serious or unpleasant.To celebrate the ingenuity and humor of their customers, Starface launched a billboard contest, giving people the opportunity to have their user-generated content turned into viral billboards in LA and NYC. The most popular piece of content featured was a customer Tweet that read “the Starface pimple patch stays on during sex,” which has since become a playful slogan of sorts among the Starface community. She said this rejection of perfectionism works for a brand like Starface, which promotes the online acne positivity movement that has been embraced by Gen-Z influencers like Charli D’Amelio. Consumers have never had more options when it comes to where they shop, what they buy, and who to listen to. If you’re not coming to them with authenticity and a meaningful perspective, then chances are your message won’t be strong enough to break through the noise. If you start with purpose, the rest will follow. As they talk, Sharkface then hears the telltale sounds of The Pods, The Sharks' rivals, and are about to start something when the police intervene. Sharkface comments that they'll meet The Pods at the showdown, but SpongeBob refuses to go. Sharkface warns SpongeBob to not disappoint The Sharks before driving off.

Starface has continued to create exciting ways for their customers to participate in the brand, including through viral collaborations with Sesame Street, SpongeBob SquarePants, and Hello Kitty. Each of these playful, nostalgic initiatives has been met with excitement from customers eager to add limited-edition items to their Starface “wardrobes.”Starface’s mission has proven to be incredibly resonant across a wide range of audiences and inspired a totally new set of behaviors when it comes to acne care. The brand regularly hears from its community members that they’re actually looking forward to their next breakout, and are even wearing Starface when they don’t have a pimple out of pure excitement to be part of the experience. Starface customers are also extremely comfortable and proud to wear their Hydro-Stars in public and frequently share anecdotes about making new friends and connections through Starface. Starface also sees immense customer loyalty, with its repeat customer rate surpassing 55% on launch days.