Bombay Sapphire’s parent company Bacardi recently launched Grey Goose Essences, in three flavours, for the UK market following a successful roll out in the US, suggesting the rise in fruit-infused spirits is yet to peak. Offering quality no-alcohol wines with lower sugar, Accolade Wines has first-to-market access to de-alcoholising technology, Zero Tech X, which heats the wine and provides a gentler process to remove alcohol, meaning Hardys Zero wines retain more of the aroma, body and flavour of full-strength wine. With so many of our community becoming more conscious of their nutrition, diet and alcohol intake, we’re incredibly excited to enter this new category. We’ve combined our love of (arguably) the best water in the world, fresh from Yorkshire with our love for hops to create this sparkling hop water. No alcohol, no sugar, no calories, with the many health benefits and world of flavours hops bring.” Rounding off this weeks new products list is another gin, Edinburgh Gin's new flavour, Orange and Basil (40% ABV). The Bombay Pressé Citrus Collins features a blend of Mediterranean lemons and the brand’s signature London Dry gin, mixed with premium soda water.

Citron Pressé can be served long over ice with tonic and a squeeze of lemon, or mixed with soda, or cloudy lemonade. It is also recommended used as the base in ‘complex’ serves such as a White Lady or Southside Fizz.Brož said: “Brewing Budvar Nefiltr takes skill and balance. It’s up to us to add just the right amount of fresh beer to a batch that’s finished maturing in our brewery cellars. Too much, and the second fermentation will be too fierce and will overpower the richness of the matured batch. Too little, and it won’t create the delicate carbonation we’re after.” A unique Czech lager that blends mature and fresh batches to create a uniquely hazy, Budvar Nefiltr is unfiltered lager sold exclusively on draught, with the rebrand reflecting Budvar’s Czech origins, continuing the brewery’s mission to build the reputation of the Czech Republic as one of the world’s great beer cultures. Each bottle contains a unique blend of 10 natural ingredients for a light alcohol drinking experience, ideal for day or night and available in three variants: London Dry, made with distilled botanicals with juniper and citrus with a spicy bitter undertone, sweet and savoury Spiced Blend made with Caribbean rum, and Aperitif, made with heritage botanicals mixed with strawberry and grape.

She continued: “Overall, innovation remains a critical driver of growth. Globally representing 15% of total gin, rising to 23% in more mature gin markets in Europe. Flavours are the growth driver within innovation representing 10% of the total category.” Firstly shake the gin, fresh orange juice, lemon juice and Gomme syrup. Then double strain into a highball glass, add ice, top up with sparkling water, garnish with a large basil leaf and enjoy. Masterchef 2016 finalist Billy Wright has launched a new range light alcohol spirits, DECEM, crafted to 10% ABV. Curtin added: “The creation of Bombay Citron Pressé gave us the opportunity to allow gin fans to enjoy a taste of the familiar, but with a twist, offering a naturally refreshing taste alternative to the traditional G&T.” Accolade Wines Europe marketing director Tom Smith said : ​“Historically, non-alcoholic wine has suffered from negative taste and quality perceptions – Hardys Zero is set to change all that.

PINK GRAPEFRUIT & ROSEMARY GIN & TONIC TWIST

Pour champagne into a chilled coupette glass. Shake the remaining ingredients over ice and strain into glass. Garnish with mint leaf and serve. The name Valkyrie comes from Norse mythology, and these myths and legends have long-standing ties with military and naval traditions. We wanted to craft our rum to honour the men and women who have made the ultimate sacrifice, marking the bravery and heroism of all those who answer the call of duty to serve."

The new gin will launch with a 360° campaign, comprising in-bar activations, in-store points of sale, PR, out-of-home advertising, as well as social, digital and influencer marketing. Furthermore, the name Nefiltr also highlights the beer’s signature, unfiltered nature, which is key in creating its hazy, gold colour, and deep, crisp flavour.Wright said: “Drinking is at the very heart of our society yet so many of us still can’t enjoy it without that slight fear of enjoying it a little too much. By reducing the alcohol content in our drinks it makes for a more enjoyable drinking experience yet still allows us to retain all the flavours.” Billy Wright has been heavily embedded in the food and drink industry for many years, having cooked all over the world, from supper clubs in Borough Market, to restaurant takeovers in Greece, to food demonstrations in the moat of the Tower of London, he now brings his passion for tastes and flavours to the reduced alcohol drinks market. DropZone Brewery has expanded into the spirits market with the launch of limited edition an eight-year-old Barbados rum, Valkyrie Rum (65% ABV), honouring the men and women who have served in the armed forces.