Or transform your hair with shades like HC blue, HC red, mint and pink! If switching from pastel or light colours to bolder shades, it's best to work in small sections and make sure to apply generously. Leave for up to 20 minutes for additional intensity! Enriched With Avocado Oil Choose from 7 natural shades including pearl blonde, lilac frost, golden gloss and caramel glaze to maintain that salon hue and refresh both pigmentation and shine. Neutralise and minimise the look of brassiness by applying to the areas that are the lightest first.

While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. Lightener Try: Demi-permanent Color Touch, which is an ammonia-free hair colour that creates a radiant finish, or opt for Color Touch Plus to achieve up to 70% grey coverage. You can also try semi-permanent Color Fresh for up to 30% coverage. As well as deciding on a colour product for your client’s grey coverage, consider the Wella Professionals services and techniques available. Here are our go-tos for camouflaging salt ‘n’ pepper strands... 1. Root Touch-Up For additional intensity, you can leave the color fresh mask for up to 20 minutes. How long do the products provide colour for?The Wella Professionals Color Fresh Mask ensures salon-worthy results from the comfort of your own home. Designed for weekly use, the color fresh mask allows you to refresh your salon colour to maintain your desired intensity, with zero damage!

With over 140 years worth of knowledge and experience, Wella Professionals is one of the leading hair colour brands that are passionate about all things hair. Founded in Germany in 1880, Wella Professionals began by specialising in hairpieces and wigs. Fast forward to the present, and it has become one of the largest manufacturers of hair care products in the industry, offering products suitable for all hairstyles and types.If you’ve tried Wella Professionals’ colour portfolio – from demi-permanent to permanent colour – you’ll know how glossy, rich and lustrous the finish can be. The Color Fresh Mask gives a similar effect, helping to maintain or transform your salon hue with megawatt shine and a dose of temporary pigment. 2. It Fades True to Tone No! The Color Fresh Mask is free from any animal-derived ingredients as well as silicones. The easy to apply formula moisturises the hair and with the help of ingredients such as citric acid, giving your hair that glossy look and feel. How do I apply a Wella Color Fresh Mask? The natural tone colours are able to hold for 8 washes depending on how porous your hair is, and the vibrant tones can last up to 10 washes depending on how light the hair is as well as the porosity of the hair. What other products should I use alongside a Color Fresh Mask? The colour fresh mask formula contains avocado oil as well as apricot kernel oil which achieves the conditioning formula and gives your hair that oh-so-smooth feeling, designed to keep you looking refreshed and revived all the time. Made By A Leading Brand In The Industry It’s vital to add enough natural to your client’s target shade. This is how you ensure the finished look appears flawlessly natural. The Koleston Perfect Pure Naturals family features a spectrum of warm and cool tones, each offering up to 100% coverage of greys. Not sure how much to use? Add in ⅓ of a Pure Naturals shade on hair that’s 30%-50% grey and ½ of a Pure Naturals shade for hair that's 50%-100% grey. 2. Cover Stubborn Greys First