Blogging has been connected to influencer marketing for some time now. There are many highly influential blogs on the internet. If a popular blogger positively mentions your product in a post, it can lead to the blogger’s supporters wanting to try out your product. Now that you're aware of the potential challenges of influencer marketing and how to avoid them, let's look at how to create an effective influencer marketing strategy for your brand. How to create an influencer marketing strategy in 5 steps Kimberly Loaiza is a Mexican YouTuber, influencer, and singer. She got her start as a vlogger in 2016 who focused on challenges and tutorials. One of the videos she shared, the "Roast Yourself Challenge," amassed over 124 million views, leading to people noticing her musical abilities. As a result, she shifted her career to music. Many brands can benefit by partnering with influencers. But influencer marketing isn’t without risk. Large, well-known companies might use influencer marketing to establish or maintain a sense of trust among consumers by adding an element of personability. But big brands can also find it harder to appear authentic in an influencer recommendation because it was clearly paid for. An influencer touting a smaller, lesser-known brand can seem more genuine.

These influencers have a massive following of over 1 million, and often include famous actors, musicians, athletes and other public figures. Their celebrity status allows them to captivate a diverse audience, making them ideal for large-scale brand awareness campaigns. Think: Cristiano Ronaldo. a b "Social media endorsements: being transparent with your followers". GOV.UK . Retrieved 2020-12-01. There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. Clearly, it is now a hot topic, leading to more people wanting to educate themselves about influencer marketing and find influencer marketing platforms and agencies. The period leading up to 2019 was particularly frantic, with a 1500% increase in searches for "influencer marketing" between 2016 and 2019. Searches have slowed slightly since then, however, with influencer marketing now mainstream to many.

a b "FEDERAL TRADE COMMISSION 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising" (PDF). Federal Trade Commission. November 2010 . Retrieved 2 April 2018. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. If you have the time and money, consider setting up a formal ambassador program. Fujifilm utilizes its ambassadors in new product launches and in supplementing their content. With a variety of photographers and videographers at their disposal, the company’s able to diversify their feed to showcase what their equipment can do.

Establishing clear expectations beforehand enables a smooth, productive collaboration. The result? A successful campaign aligned with your goals. You can also take a look at the industries favored by an influencer’s audience to make sure that it makes sense to hire them for your brand. They’re also more affordable than larger influencers. But that doesn't mean they’re ineffective. Studies show micro-influencers have a 60% higher engagement rate than macro influencers, and can drive 20% more conversions for your brand. Nano-influencers Influencers come in five different sizes—nano, micro, medium, macro, and mega—depending on how many followers they have: Hold influencers accountable: Establishing clear expectations and performance benchmarks makes influencers feel responsible. They know the results they need to provide and will focus on creating content that aligns with those goals.Mega influencers are the people with a vast number of followers on their social networks. Although there are no fixed rules on the boundaries between the different types of followers, a common view is that mega-influencers have more than 1 million followers on at least one social platform. Giveaways are another popular influencer marketing tactic. They’re short-term, usually generate lots of interest, and provide value to both you as a brand and the influencer. Giveaways occur when a brand provides the influencer something of value that the influencer can then offer to their followers through a giveaway or contest. The result is usually increased brand awareness and leads. Carl, Walter J. (2006). "What's All the Buzz about?". Management Communication Quarterly. 19 (4): 601–634. doi: 10.1177/0893318905284763. S2CID 145065557. With these partnerships, influencers have probably been using your products for a while and are already excited about your brand. As a brand ambassador, influencers will consistently share videos, posts, images, and more about your brand and products for a lengthy period of time. Over time, they tend to become the “face” of your brand so choose your brand ambassadors wisely .