Britvic has also launched a ‘Let there be fruit’ campaign under its Robinsons bran to help “flavour a billion water moments”.

The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio.The ‘Let there be fruit’ campaign aims to show kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.” Not only will the health credentials of this range attract more shoppers, but our choice in full flavours without compromise will also broaden our audience. While we have kept our popular Raspberry & Apple flavour, Peach & Mango is inspired by our Robinsons Fruit Creations range. Having this flavour now available in a handy ready to drink format is set to help the brand appeal to a wider audience of on-the-go shoppers.” Robinsons introduces more flavour and excitement into soft drinks this summer with new delicious ready to drink offering Robinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic. Phil Sanders, out-of-home commercial director at Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative.

Available in two flavours – Raspberry & Apple and new Peach & Mango, the range will sport a brand-new look and unite the portfolio under its well-known brand name, helping retailers capitalise on the summer on-the-go opportunity. Ben Parker, at home commercial director at Britvic, comments: “We are constantly adapting and developing our Robinsons portfolio to respond to changing consumer needs and preferences. As restrictions continue to ease over the coming months, it will be crucial for retailers to offer on-the-go formats front-of-store that align with the popularity of low and no sugar alternatives as the pandemic has shone a spotlight on health and wellness for many.

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