Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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The entire book can be seen as an active case study, as you learn the techniques Drew talks about, yet AS YOU ARE READING THEM, you catch them being used to catch your interest in the process! Very, very intriguing! PDF / EPUB File Name: Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.pdf, Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.epub All you need is a device with an internet connection and you’re ready to start exploring the world of cash incentives. The document is optimized for easy reading on both desktop and mobile devices, making it accessible wherever you go. It’s all about hitting the right triggers for people, which come from eight core desires, also known as the Life-Force 8 (LF8). These are wired into our brains and are what helped our ancestors survive. They are: Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

Alright, so Advertising – plain and simple – is the goal of increasing sales by interesting people enough in a product or service that they ultimately trade their money for it! This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad.

In this principle, the author says that you can explain the fear in front of the people to hit the selected pain points and increase your sale huge. Obviously, if you want to sell any of the products, your goal is not to comminate with the readers or buyers. The only goal is to show them the real facts and figures of which they are unaware. Examples Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Changing people’s beliefs is difficult. So, take the easier route and work on reshuffling the importance of their existing views. In other words, try to strengthen the ideas that support them buying your product, and weakening those that don’t.

Marketing is just applied psychology. Those that are best at getting people to buy know the most about human nature. So what is it that they know that the rest of us don’t? There are a few ways to persuade people. You can activate their reflex to belong to peer groups. You can reinforce their impulse to reciprocate gifts, such as free samples. You can attract them to your authority. Alternatively, you can push them to buy by making something look scarce. Without forcing, if someone is engaged in your content, then you have done your job. Play with People Minds Market Yourself as an Authority (Wear the same coat of influence: Give seminars, hold workshops, create educational products, write a book, etc) Your customers want to know the value they will get out of your product. Providing facts, testimonials, research or other types of evidence is a great way to convince them that your product is right for them. How You Say It MattersIn addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. Cashvertising” is a marketing strategy that uses cash incentives to attract customers and increase sales. A “Cashvertising PDF” is a digital document that provides information and insights on how to effectively implement this technique in your advertising campaigns. If you want people to respond to your offer, you have to make it as easy as possible for them! Don’t you be the lazy one!

And last, use powerful words in your headlines to catch people’s attention. Good examples include “how,” “new,” “free,” and “just released.” Lesson 3: Shorter articles don’t do as well as longer ones for drawing people in. How to Write "Dragon-Slayer" Headlines that Get Read and Get Response --Tons of examples you can "steal" for your own ads. Fear is yet another powerful motivator. Create stress by alerting your customers to possible danger, and then offer them a solution to relieve the tension. FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. I’ll teach you more about how to create powerfully effective moneymaking advertising than your competitors will know in their entire careers-guaranteed!”Now we enter some very heavy psychological and sociological theory, specifically related to advertising and marketing. We start with “The Fear Factor – Selling the Scare” being the most basic, and transition into “Ego Morphing – instant identification”, “The Means-End Chain”, and “Examples vs. Statistics”. Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? Ad-Agency Secret #13 - Adding questions does help to keep the prospect's interest, but for how long? To me, it'll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer.

However, most advertising experts forget this objective: making people spend money, and focus on being clever or win creative awards instead.Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. You can read these valuable and exciting secrets in-depth to boost your business. Regardless of the business, you are doing, whether it’s an online business like stores, freelancing, etc., or your regular business. Ads play a vital role in grabbing your customers with immediate effect. Most titles aren’t exciting enough to get people interested. It’s estimated that 60% of those that see an ad only look at the headline! How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)