Strawberries & cream - Sugar, vegetable fats, cocoa butter, whole milk powder, skimmed milk powder, cocoa mass, lactose, milk fat, cream powder, strawberry powder, emulsifier & natural flavourings. It does always differ from day to day, but I try and keep a constant, which is to continue to hand paint a print for every season. These are my most joyful days as I connect with my print team and get to think quietly about next collections and ideas while I paint. Inspired by the original ‘80s paintings of the Care Bears™, the characters have been redrawn and meticulously hand-painted by the Cath Kidston design team. Dreamscapes, rainbows and flowers, moons and stars, love hearts and cupcakes adorn this wondrous collection. When working on a licensed collection, what’s your creative process for getting to grips with a brand? A collection full of storytelling prints and positive affirmations ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Max Media Ventures 2023. The publishers cannot accept legal liability for any errors or omissions, nor can they accept You’re now Creative Director at Cath Kidston. I’d imagine the day-to-day life of a Creative Director greatly differs from company to company, so what does a typical day look like for you? If there is one! Our aim at Cath Kidston is to bring joy with our hand-painted prints and, paired with Care Bears, this charm became unstoppable,” commented Holly Marler, creative director at Cath Kidston. “Inspired by the comforting 1980s’ watercolours of the characters and their mission to spread love, we also put their delightful belly badges into the prints.You mentioned about Care Bears origins there, and the brand has 40 years of history to draw upon. What corner of the Care Bears world provided the key source of inspiration for the prints in this range?

Our brand is emotive and connects with people, our customer is nostalgic, and our prints bring her joy… When we combine that with a vintage character – or emotion that reminds her of her childhood and sparks great memories – it really resonates with her. Explore this new limited-edition collection, available now across homeware, fashion, kidswear and accessories.We really study the drawing style and often purposefully take a different drawing style to shine a light on the original. We also combine the two unexpectedly as this helps create the impact and sense of modernity, while respecting the original artwork. All our prints are illustrated to tell stories, so it is important to reflect these stories within the shoot.