NOTHING IN THESE TERMS OF USE SHALL BE DEEMED TO EXCLUDE OR LIMIT YOUR LIABILITY IN RESPECT OF ANY INDEMNITY GIVEN BY YOU UNDER THESE TERMS OF USE. Maybe it’s Maybelline” isn't only a catchy slogan; it’s also likely the answer if you’ve ever seen someone on the street and wondered, "What mascara is she wearing?" Some brands just get it, and when it comes to mascara, Maybelline gets it. The brand has something for everyone—from the most natural of options to formulas that rival falsies—which could be why people are very passionate whenever you ask them about their favorite. My mom has had a tube of Great Lash in her makeup bag for as long as I can remember, and our senior beauty editor, Lindsay, will preach the gospel of Total Temptation to anyone who will listen. (I’m personally not a mascara loyalist but have tried and loved many a Maybelline tube.)

Great Lash is polarizing—people either really love it or they really hate it. I always thought the brush looked too small and stiff, so I figured I'd be in the latter camp. Yeah, I was wrong. Not only does it give you actually great lashes, but the mascara wand is probably the only one that hasn't gotten mascara all over my lids (which I usually have to clean up with a makeup wipe). It definitely took a couple of swipes to get the volume I wanted, but it was worth it. —Tara Gonzalez, commerce editor APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU. Get an instant lash lift effect with The Falsies Lash Lift Mascara from Maybelline. Fibers in the formula help achieve volume, length and lift so that you’re left with a lash extension-level look . Its double-curved brush gets right up into the roots of your lashes to lengthen and volumize each and every individual hair. Any arbitral award shall be final and binding and may be enforced by any court of competent jurisdiction.This looks seriously good. I really hope they come out with a waterproof version because it would be ideal for taken on holiday!

So many mascaras go viral on TikTok, but there’s one brand that seems to constantly reign supreme on the platform. Not sure where to start? Don’t stress! We scrolled through numerous TikTok videos and gathered five of the best Maybelline mascaras in 2023. Dare to get the push-up effect! This creamy, plumping formula delivers instant volume and holds the curl in place while the Push Up Cup Brush scoops and lifts from root to tip. Lashes look lengthened for a dramatic eye look. You hereby release, discharge and agree to hold Maybelline New York and any person acting on Maybelline New York’s behalf harmless from any liability related in any way with the use of your post. I am in love with this mascara! At 53 years of age, I have struggled to find the perfect mascara wand for as long as I can remember. I'm not blessed with a lot of lashes, nor are they long. This often means that I fight to apply the mascara without having the product leave huge splotches of mascara on my eyelids. I also struggle to stop my lashes from clumping together with many different brands because of the wand. A curved wand leaves me with extra splotches of mascara near the curved ends, yet surprisingly little mascara applied to the middle of my lashes. After receiving a claim of infringement, we will process and investigate the claim and will take appropriate actions under the DMCA and other applicable intellectual property laws. Upon receipt of notices complying or substantially complying with the DMCA, we will act expeditiously to remove or disable access to any material claimed to be infringing or claimed to be the subject of infringing activity, and will act expeditiously to remove or disable access to any reference or link to material or activity that is claimed to be infringing. We will take reasonable steps promptly to notify the user that we have removed or disabled access to such material.Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit us to locate the material; A statement under penalty of perjury that you have a good faith belief that the content was removed or disabled as a result of mistake or a misidentification of the content removed or disabled; and A printed version of the Terms of Use and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to the Terms of Use to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. I sheepishly am reviewing this because I feel like I’m cheating on my HG. I’ve taken vows, claimed one love before but...BUT this mascara has won me over! One coat gives a really natural look and then the second coat amps up the volume significantly. The small comb is great for doing the lower lashes too. If you are looking for a new mascara, this is definitely a great one to try.