In the United States, Budweiser is to beer what Coke is to soda; it’s ubiquitous Americana. But outside of the country, away from its stars-and-stripes heritage, Budweiser is seen differently. Internationally, Budweiser has successfully positioned itself as a premium beer at the center of the party scene. And premium beers have to constantly remind beer drinkers why they are special. Well in advance of the 2018 World Cup, Anheuser-Busch set out to create the largest integrated marketing campaign in Budweiser history to be launched in Russia during the tournament. Man United fans are convinced Marcus Rashford's return to form is because he 'reunited with former fiancee Lucia Loi' as they praise the struggling winger's goal against Everton REVEALED: Pep Guardiola crowned football's most influential manager above Jurgen Klopp ahead of Man City's match against Liverpool The cups even had their own mythology in Russia. With two levels of activation, there were some who believed there was a fabled third level of activation.

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Budweiser is working with retailers to tap into consumer excitement around the tournament, offering limited-edition prizes to further engage supporters and increase sales throughout the competition. The 2018 FIFA World Cup Russia™ saw an 18% increase in sales in the beer category than average for the year, equating to an additional 1.4m shoppers.

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How much will Australia earn for winning the ODI World Cup? And what was England's total prize money after their poor title defence in India?