The brainchild of KSI and Logan Paul, PRIME drinks have truly taken the world by storm and we are thrilled to bring them to our catalogue. School Governing Bodies (SGB) lawfully have the power to determine what pupils are allowed to bring into schools. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. Boxer Chris Eubank Jr also tried the drink saying "It's very sweet, I mean it says it's naturally flavoured.

For the product to be compliant and distributed in the country, the Prime Hydration product had been modified to not contain vitamin A, and the Prime Energy drinks were not subject to sale, as they contained the excessive amounts of caffeine. The song was a huge success, and it showed that the two stars can still create content that is entertaining and enjoyable for their fans. He initially rose to fame through gaming on YouTube before joining other British entertainers in Ultimate Sidemen, an entertainment collective. This decision came after many complaints of the high volume of caffeine in the product, which exceeds the maximum allowed in Canada.

Since the fight, the two stars have continued to interact with each other on social media, and their feud still remains one of the most talked about topics in the online world. With bold, thirst quenching flavors to help you refresh, replenish, and refuel, Prime is the perfect boost for every endeavor.

The cans contain no artificial sweeteners or preservatives, making them a more healthy and more sustainable alternative for those looking for an energy pick-me-up.The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. If you're looking for PRIME you need to try BODY FUEL by Applied Nutrition and Paddy the Baddy Pimblett! With flavours like Blue Raspberry, Grape, Ice Pop, Meta Moon, Tropical Punch, Orange and Lemon Lime, you’re sure to find a flavour that satisfies your taste buds while recharging your body with essential nutrients. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch.

On July 9, 2023, Senator Chuck Schumer urged the US Food and Drug Administration to investigate Prime due to its high caffeine content, and that it uses unclear marketing that targets young people which leads to their parents purchasing a "cauldron of caffeine" for them.

Sky News reported that the release of the drink sparked "chaotic scenes" at Asda [4] and Aldi supermarkets in the United Kingdom. With no sugar added or artificial ingredients, these sticks provide a healthy alternative for your daily rehydration needs. The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. The PRIME Hydration Variety Pack is the perfect solution for those looking to stay hydrated and energised throughout their day.