The Rum Renaissance is in full swing and the desire for more rum innovations, including rum liqueurs, is on the rise. Meeting this demand is Palm Beach, our latest brand launch. The bottle advises that it is good paired with cola, so I’m mentioning that as an option even though I haven’t tried it with that as I don’t like cola.

We still plan to stay as close to Florida as we can and have started talks with farmers across the state who are eager to dedicate acreage for custom grains and botanicals that we'll use to produce various spirits," Moore says. "It doesn't get any more local than that." Now available from Tesco, our Palm Beach ‘Banana & Butterscotch’ and ‘Mango & Passionfruit’ flavours meet customer desire for rum-based drinks. We’re really excited to be launching the first two flavours in our rum liqueur range. With people becoming more adventurous with rum-based drinking there’s a desire to experiment by trying new flavours and serves, which is where rum liqueurs come in, offering those wanting to venture into rum drinking a delicious introduction. We’ve seen great success across our gin liqueur ranges and saw the opportunity to create a product that would cater to consumers looking for a similar “bridge” in the rum category. With a lower ABV of 20%, they offer consumers the chance to try something new and exciting which has a sweeter profile and is more easy drinking than a full strength rum. I don’t like many spirits neat, as I don’t actually like the strong taste of alcohol (as mentioned) but this tasted nice just with ice as the flavours are sweet and strong without that overpowering alcohol taste. However, because of the flavouring I expect this won’t be for everyone. It’s also probably not for you if you’re expecting a strong taste of rum, as the overpowering flavours are the banana and the butterscotch with a sweet base that’s not overly rum like. I’d put it as more akin to my flavoured gin liqueurs and amaretto as sweet alcohol options than rum, which I think of as a rougher, stronger drink.