the world has forgotten meaning . the world has forgotten Cinema . the world has forgotten itself .

In my many years as an aspiring academic, I had to read my fair share of media analysis. I can assure you that nothing I read at university comes even close to the depths of this work: the most insightful text ever written about the groundbreaking romantic airplane comedy "View from the Top" (2003), starring Gwyneth Paltrow and Mark Ruffalo. I love Richard Ayoade and his sense of humor. So when I heard that he wrote a book over-analyzing a terrible Gwyneth Paltrow movie, I grabbed it. I hope the idea of seeing me in the street is as boring to everyone else as it would be for me," he told The Independent in 2014. Sheffield, Rob (29 March 2013). "Community's "Critical Film Studies": Celebrating Two Years of the 21st Century's Greatest TV Episode". Rolling Stone . Retrieved 16 June 2016.

I must say, I missed some of his jokes. Perhaps you need to be British or into films, of which, I am neither. I still laughed at some of the quips and oddities and read it in Ayoade's voice. Ayoade isn't a fan of the documentary, though, telling The Guardian in 2014: “It was literally one of the things that made me not want to do interviews again. You have to imagine: a bunch of 21-year-olds, never-been-out-of-the-house type people. Our tour manager is another 21-year-old saying, ‘This is very important publicity, Anglia television want to do a feature.’ It was awful." I've had the (dis)pleasure of watching View From the Top so, as soon as I discovered that it was going to be the topic for Richard Ayoade's third book, I knew I had to read this book. It was nearly 15 years ago now but I am still haunted by that film. The horrible orange outfit that Gwyneth and the cringe-inducing singalong during the credits. The film was badly made, badly written, and badly acted. We laughed our way through it. Definitely not something you can easily forget. And don't get me started on the feminist issues that the film raises or we'll be here all night. Whatever I think about the film, I was super excited to see Ayoade break it down into minute detail. His last two books have shown us how much of cinephile he is but this book looks set to take it even further.

Richard Ayoade: Actor, Writer, Director. Father, Husband, Man. Nasal, Norwegian, Nigerian. Some Other Things, Too. In February 2006, Ayoade began playing technically brilliant, but socially awkward, IT technician Maurice Moss in the sitcom The IT Crowd on Channel 4, appearing with Chris O'Dowd, Katherine Parkinson, Chris Morris, and later on, Matt Berry. The series' creator Graham Linehan wrote the part specifically for Ayoade. [29] In 2008, Ayoade won the award for an outstanding actor in a television comedy series at the Monte-Carlo Television Festival for his performance. [30] In 2009, Ayoade co-starred with Joel McHale in the pilot for an American version of The IT Crowd, reprising his role with the same appearance and personality; however, no series was commissioned, and the pilot never aired. [31] The original The IT Crowd ran for four seasons until 2010, with a special airing in 2013, for which Ayoade won a BAFTA for Best Male Comedy Performance. [32] [33] So i read it. And I will have to keep it, if just for the Index. Few books have indices that, standing alone, are mightily risible: This is not a biography. Or an autobiography, though there are some elements of such here. It's more of an assault of autobiographies and interviews and cinema as a whole, and so many other things. The only faults I saw in this book was I didn't get a lot of the references to celebrities enough to enjoy the joke to it's full capability and I wish the middle portion was more like the 'Interview' with himself section as they were definitely my favourite parts. The middle was definitely blander in comparison with the rest. Also, I don't know how much to believe... xDAyoade is probably one of my favourite actors and comedians. I hadn't read anything from him before this, and maybe if I had I would have been better prepared for this book, but it was not to be. His 2014 interview with British newscaster Krishnan Guru-Murthy went viral because Ayoade used it to turn the tables, hilariously, on the "essential lie" of the whole celebrity interview process. First, Ayoade is incredibly self-deprecating, even observing that "Ayoade is so terrified of criticism that he prefers to criticize himself (often mid-sentence, and in parentheses) before the reader has a chance to demur." Second, it's probably not a coincidence that the director of a film adaptation of Dostoevsky's The Double -- a story about a timid man who is terrorized by a charismatic, immoral doppelgänger -- also wrote a book where one version of himself interviews another. While any reflections on this theme are couched in the style of the book, I still think there's some insight to be found into Ayoade's view on this kind of duality: