The human brain is constantly looking for patterns and it fills in gaps by making leaps of causation. While looking for a little light holiday reading in the vague realm of user-centred / UX design, I came upon this book by Susan M. Read more about the condition New: A new, unread, unused book in perfect condition with no missing or damaged pages. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. I find myself constantly going back to it to pick re-read some of the concepts that I remember about.

Obviously, it’s not always a viable to provide information in chunks of four, but it’s always a good idea to split up whatever you’re trying to communicate into groups that contain no more than four elements. Our peripheral vision is what picks up everything around whatever we’re focusing on – all the objects, movements and colors that we’re not looking at directly but can still see.Whether it was an iPhone or one of Mies van der Rohe’s famous chairs, a well-designed object is unmistakable and unforgettable.

Many of life’s failures are men who did not realize how close they were to success when they gave up. The formula of “this caused that, then this happened, then that”, the basic pattern of most stories, is easy for the mind to follow. When we talk about great design we usually think of something that grabbed our attention, were appreciative of and stayed in our memory long afterward.It’s more likely that the information will stay in their minds and transition from short-term to long-term memory.

On the Human Tech podcast we had a conversation with Todd Cherches about visual thinking, visual leadership and more. Things" does provide biological contexts to most of the processes but I'd advise to take them with a grain of salt because neuroscientists and pyschologists advise so. Get full access to 100 Things: Every Designer Needs to Know About People and 60K+ other titles, with a free 10-day trial of O'Reilly.If the information is repeated frequently enough, the neurons in the brain build highways so that it’s easier to retrieve memories at a faster rate. Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. A study at the University of California found that people think their minds tend to wander 10 percent of the time, when, in actuality, it’s more like 30% of the time.