As far as most of the world is concerned, the ABBA phenemenon began 40 years ago, with a Eurovision triumph in Brighton. Snetiker, Marc (13 October 2015). "How ABBA (and that 'Waterloo' scene) made it into 'Muriel's Wedding' ". Entertainment Weekly . Retrieved 10 October 2016. But like most groovy looks from the disco era, ABBA was at the forefront. They sang about ‘Dancing Queen'[s] after all.

Agnetha’s (Suzi's) triumphant costume looks like it’s straight out of London’s Kings Road Countdown Boutique- arguably the very trendiest of Britain's retailers in the early 1970s.What was it like to live in Brighton when Eurovision came to town? Do you remember the Eurovision flags on the Steine?

Armed with a song called Waterloo and outrageous costumes, two young couples put Swedish pop music on the map. At 2pm on the day of the final, the engineer announced that he had fixed the problem just in time for their 2pm dress rehearsal on stage. a b "ABBA fenomen ili fenomenalna ABBA". Džuboks. No.33. April 1977. p.5 . Retrieved 8 May 2022– via Popboks.That one of the girls is a soprano and the other a mezzo-soprano, and that they would make magic when they sing together?’

British single certifications – Lily James/Hugh Skinner – Waterloo". British Phonographic Industry . Retrieved 14 May 2021.In recent years, arguably pop culture’s most unsung designer, Owe Sandström appears to be busier than ever on the touring circuit, speaking fondly about his journey with ABBA. “All the critics in London said, ‘Stop this, this isn’t going to be anything at all.’ […] Only Lady Gaga would’ve love it at the time, but she wasn’t even born […] Today, when the costumes are not at the museum, they’re national treasures. Am I proud? Yes.” Finally, it seems: The Winner Takes It All.