When people participate in the search, the ads are no longer confined to promotions, they become culture makers, as the original ad did. And, like Michael Russell did with his book, it can lead to new business development opportunities. The most wanted used books, according to Bookfinder". Los Angeles Times. 2011-08-26 . Retrieved 2018-01-19.

In 1952 Lumsden married Irene Palmer with whom he had one son. His wife was a soprano and during the 1950s they appeared in cabaret together, performing extracts from musicals at seaside resorts and London hotels. In 1967 Lumsden returned to the English Opera Group to create the role of Luka in William Walton's opera The Bear at the 1967 Aldeburgh Festival. [4] Later career [ edit ]Mr Lumsden actually took up fly fishing in 1985 following the success of the advert. He died aged 95 in 2001, following a short illness. The advert was broadcast again in his memory. Last night, his son Andrew said: "He went into Ealing hospital around a month ago with shingles, which did clear up, but he caught an infection and he just went down hill from there." Mr Lumsden had sung at every cathedral in Britain, performing the bass solo from Handel's Messiah more than 200 times. He had also been featured on a BBC recording in 1959, marking the bicentenary of Handel's death. Ads as culture makers and business developers that go beyond mere ‘promotion’: Nicolas Roope, executive creative director & co-founder, Poke Of course, the twist at the end reveals that the delighted senior citizen, who asks the bookshop to reserve him a copy, turns out to be J. R. Hartley himself!

This was partly due to bad health. In truth, though, the study of Latin and Greek had been annihilated by the excitements of the Turf. Michael Russell developed a spasmodically successful betting system, which enabled him in prosperous periods to drive a Rolls-Royce and pay tribute to elegance: shirts from Turnbull & Asser; shoes from Poulsen Skone. Spring is a particularly popular time for fly fishing, as more insects make it on to the trout's menu, so keen anglers can create flies using bait such as midges, mayflies, caddis flies and stoneflies. Almost 75% of the insect life at this time of year centres on these bug categories. An out-of-print book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. But add in the heart-warming charm of JR Hartley and it’s not only one of the most memorable ads of the 1980s, it’s also people’s favourite, according to a Marketing Week and YouGovOmnibus poll. After Oxford came National Service. Michael Russell was commissioned in the Blues and served in Cyprus, where for some time he fell seriously ill.Lumsden's singing career began before World War II with singing popular classics on the wireless and performing in oratorio around Britain. His first radio broadcast was for the BBC in the 1930s, during which he sang Negro spirituals and Czechoslovak songs by Dvořák. It was at this time that he changed his surname to Lumsden. In 1945 he gave an acclaimed debut recital at London's Wigmore Hall, performing arias from Handel and Verdi, and taking small roles at Sadler's Wells. [4] Fly Fishing: Memories of Angling Days, also published as Fly Fishing by J. R. Hartley, is a fishing book by British angling author Michael Russell under the pseudonym of J. R. Hartley. It was published by Stanley Paul in 1991 and was intended to capitalise on the popularity of the J. R. Hartley fictional character. Mead recalls the ad could have been quite different though. Abbott’s first script was for a book on European butterflies, with the second ad set to be about a man trying to buy his daughter a pony. But after doing some research he decided “butterflies and ponies were a bit too elitist”, so they instead settled on a book on fly fishing for the first ad and a father finding a bike for his son in the second, which aired in 1985. It was originally sold with 33 pre-made flies and was credited with transforming angling from a gentleman’s pastime into a nationwide phenomenon for people from all walks of life.

He performed the bass solos in Handel's Messiah more than 200 times, including on a BBC recording to mark the bicentenary of the composer's death, and sang in every cathedral in Britain. He wrote a book, Art and Angling: Complete System of Fly Making, in 1842, featuring designs and patterns for flies. The book was published by Enderson and Bryce of Edinburgh. In his early career, Mr Lumsden was one of Benjamin Britten's favourite singers, with the composer writing the role of Peter Quince in A Midsummer Night's Dream and Superintendent Budd in Albert Herring with his bass voice in mind. Eyman, Scott (April 18, 1993). "Counterfeit Brit's wet-sport wit runs dry, then dries up". The Palm Beach Post . Retrieved May 18, 2021– via Newspapers.com. He had made guest appearances in a number of TV series, including The Sweeney in 1978, when he played a well-to-do gentleman, Sir Henry, in an episode called Hard Men. He also had guest spots in the sitcoms One Foot in the Grave and Jeeves and Wooster.Furthermore, as he explained in Good Moments (1992), his delightful memoir about the business, he understood that “the cost of producing a decently laid-out book is more or less the same as producing something that looks a mess.” a b Ellis, Mike (April 3, 1993). "Book on fly fishing has a certain lure". Indianapolis News. p.D-8 . Retrieved May 18, 2021– via Newspapers.com. Michael and Minty Russell (who died in 2011) had a daughter and two sons. Lorna is a publisher; Alexander Chief Executive Officer at the London Clinic; and Francis runs his own design company. In 1963 Michael Russell married Minty Yarde-Buller, previously wife of the journalist Richard Berens. This was the best move of his life.