Vicco was a pioneer in product advertising, one of the first to sponsor TV shows and advertise in cinema halls. There are precise associations that the brand brings to mind, even today. The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show "Yeh jo Zindagi hai," which led to Vicco's commercial being aired during the show's broadcast. The present study employed only second and third year BDS students based on the availability during the actual study period and keeping in mind the future study compliance. The present study incorporated only herbal toothpaste because of increased public interest in the usage of alternative health care, including use of natural or herbal health care products. According to the World Health Organization (WHO), up to 80% of the population in developing countries uses plants and its products as traditional medicine for primary health care. In the developed countries, 25% of the medical drugs are based on herbs and their derivatives [ 12]. Ease of availability, least side effects compared to conventional chemical toothpastes and low cost make the herbal preparations as the key player of all available therapies, especially in rural areas [ 13]. Available scientific literature shows that herbal toothpastes are as effective as conventional toothpastes [ 14, 15]; but there is a dearth of scientific literature showing comparative efficacy of one herbal toothpaste over the other. Hence, only herbal toothpastes have been selected for the present study to assess the efficacy of one over another.

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Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal. Cut to 2020, the brand has roped in youth icon and actress Alia Bhatt as their new brand ambassador. Their previous ambassador was film and TV actress Indrani Chakraborthy, more popularly known by her stage name ‘Mishti’. As seen from the composition, there is variation in the contents of the toothpastes which might have influenced the study results. Vicco's skin products have always been yellow, symbolizing the brand's long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects. It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called "marketing blitzkrieg" meaning "doing your branding on multiple platforms at the same time."Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business. Answer: Vicco Vajradanti Paste is safe for children above 5 years of age. However, parental supervision is recommended during brushing. They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide. Vicco – Awards

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Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay. Provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath and yellow teeth Natural Products: This ayurvedic toothpaste draws from centuries-old wisdom and traditional practices that prioritise natural ingredients and holistic health. Made with a blend of 18 Ayurvedic herbs, this toothpaste provides natural oral care without any artificial ingredients or chemicals.Oral health plays a crucial role in the overall well-being of the elderly. As we age, oral health issues become more common and can have a significant impact on our quality of life. Maintaining good oral health is essential for the elderly to ensure proper nutrition, prevent infections, and maintain overall health.

Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth

Stay hydrated and drink plenty of water throughout the day, as it helps stimulate saliva production, which aids in cleaning the mouth.In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user. Vicco has mastered the science of ayurveda and has been producing Vicco Vajradanti toothpaste for centuries. The Vajradanti Paste is a perfect blend of 18 Ayurvedic herbs and barks, tested over generations. These are: Saliva collection and analysis: The required quantity of saliva sample was collected before and after tooth-brushing procedure. Subjects were asked to abstain from eating and drinking for 1 hour before sample collection. Tooth-brushing along with the allotted toothpaste for each male participant was monitored by the investigator himself; while for female participants, it was monitored by a female investigator assistant throughout the study period. Control group was not incorporated in the present study and hence, comparison with routinely used fluoridated toothpastes was not done. Natural' means 'Harmless' and 'Ayurveda' means 'Permanent' and 'Holistic' healing. We promise both.