Flanagan, Graham (June 17, 2014). "How M&Ms Passed On The Product Placement Opportunity Of A Lifetime". Business Insider. Archived from the original on February 5, 2019 . Retrieved September 6, 2019. The only reason Reese's Pieces got the lucrative product placement in the first place was because M&Ms had already refused the filmmakers permission to use its product in the film M&M/MARS Woos Latinos With New "M&M's" Dulce de Leche-Caramel Chocolate Candies; New Flavor to Premiere in Markets With Highest Concentration of Latinos. | Food & Beverage > Food Industry from". AllBusiness.com. Archived from the original on August 14, 2011 . Retrieved January 15, 2010.

This recall applies to the above formats and batches ONLY. No other Mars Wrigley brands, products, batch codes or best before dates are affected. Mikkelson, David (May 11, 2011). "M&Ms and E.T." Snopes. ...when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces

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The Story of M&M's Brand". mms.com. Mars, Incorporated. Archived from the original on April 9, 2008 . Retrieved June 14, 2008. In May 2004, M&M's ran a Shrek 2 promotion to tie in with the film's release. M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays. In 1976, the color orange was added to the mix to replace red, which was discontinued in response to the "red dye scare" over Red Dyes #2 and #4 having been evaluated to be carcinogenic in nature. Although M&M's were made with the less controversial Red Dye #40, the public was wary of any food being dyed red. Red M&M's were re-introduced in 1987. [15] [19] 1980s: Expanding internationally M&M'S Color Break Up". Mars. February 18, 2009. Archived from the original on February 28, 2009 . Retrieved February 18, 2009. In October 2011, Mars released M&M's White Chocolate Candy Corn exclusively in the United States for Halloween. These candies come in three candy corn inspired colors: white, bright yellow, and bright orange.

Archived copy". Archived from the original on March 10, 2015 . Retrieved September 18, 2019. {{ cite web}}: CS1 maint: archived copy as title ( link) CS1 maint: bot: original URL status unknown ( link) Smith, Andrew F. (2002). Peanuts: The Illustrious History of the Goober Pea. University of Illinois Press. ISBN 9780252025532. Events – M&M Candy Cow". Behindthescenesmarketing.com. Archived from the original on February 3, 2011 . Retrieved January 15, 2010.Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. During the 1990s, Europe first began to adopt the M&M's brand name, replacing existing products. Two of these were known as "Treats" and "Bonitos." [ citation needed] In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags. [22] In 1999, Crispy M&M's were released. They were slightly larger than the milk chocolate variety and also featured a crispy wafer center. Crispy M&M's were discontinued in the United States in 2005, before being reintroduced in 2015; however, they remained continually available in Europe and Australia. [23] 2000s–present: New flavors and re-releases MRI Breakthroughs". Mriresearch.org. September 11, 2001. Archived from the original on July 2, 2008 . Retrieved January 15, 2010. SciTech Tuesday: WWII and the Invention of M&Ms. – The National WWII Museum Blog". Nww2m.com. March 2016. Archived from the original on July 14, 2018 . Retrieved July 19, 2018.