An Australian marketing firm sent out disassembled cardboard FM radios. The recipients who put them together were directed to tune the radio to a channel where they could hear an ad inviting them to join the national defense force. These days, the marketing world is largely digital. But when done right, direct mail marketing can work with your other channels and make your business stand out and help build customer relationships. On his blog, Neil Patel, an entrepreneur, marketer, and best-selling author, wrote about recent research that investigated the median return on investment (ROI) per marketing medium. One survey showed that direct mail campaigns actually had a higher ROI than both paid search and online display ads. In fact, direct mail was only 1 percentage point behind social media, the second highest ROI medium. You can pair social media and digital content marketing with direct mail for a seamless customer journey. Our Jiffy padded bags are manufactured from high-quality 90gsm kraft paper for excellent puncture resistance and are filled with macerated paper to trap air and provide sustainable cushioning for items in transit. These innovative bags are available in a range of sizes; each is ideal for posting heavy and bulky letter-sized goods.

Keep your postage costs down with the great value Jiffy Airkraft White Size 1 Mailers. That is because they have been designed to be both lightweight and economical while still providing you with plenty of protection thanks to the fully laminated lining of Astro SupraBubble and the durable 92gsm paper. This lining in these mailers will provide extra strength along with puncture resistance, helping to protect the contents throughout the mailing process. They also have a useful strong self-seal closure, making these Jiffy Airkraft mailers perfect for mailing out fragile or delicate items. Each mailer is size 1 with internal dimensions of 170 x 245mm. There are even more ways to get creative with direct mail because its tactile nature gives you the chance to engage more of your recipients’ senses than digital marketing. Here are just a few examples of innovative marketing techniques from various companies:But because not as many companies are operating in the direct mail space these days, it’s easier to get noticed. The great valueJiffy Airkraft Gold Size 1 Mailersare the perfect way to keep your costs down when mailing. That is because they have been designed to be both lightweight and economical while still providing you with plenty of protection thanks to the fully laminated lining of Astro SupraBubble and the durable 92gsm paper. However valuable it is, direct mail probably won’t be the bulk of your marketing efforts, and most of your business will probably take place online. Leverage that high response rate we mentioned earlier to get people active on your social platforms. That way they can follow your business and stay up to date without waiting for the next mailer. Getting letters in the mail can evoke nostalgia about the times friends or family has sent you mail. If you’d like to spark a more emotional response in the recipient, consider adding a personalized touch like a handwritten note or signature. Small gestures like this can make your marketing more memorable. It can have a bigger reach.

If you include a promotional offer, coupon, or a CTA that requires them to do something with the mailer such as bring it to a store or restaurant, your customers are more likely to keep it. It’s memorable. Contrary to popular belief, direct mail is far from obsolete. Although it’s one of the oldest forms of marketing, it’s still effective in closing the gap between brands and customers. It’s also a good way to stand out, so if you’re looking to shake up your marketing efforts, give it a try. Keep your postage costs down with the great valueJiffy Airkraft White Size 1 Mailers. That is because they have been designed to be both lightweight and economical while still providing you with plenty of protection thanks to the fully laminated lining of Astro SupraBubble and the durable 92gsm paper. To promote World Water Day, one marketing team sent out direct mailers with a message that only became visible when soaked in water.These simple yet effective envelopes are perfect for general, everyday posting. Their classic wallet style design means they are able to secure and protect documents – you simply slip a document in, seal the envelope’s straight forward self-seal flap and your contents are ready to go.