Not only that, the content garnered brilliant engagement from the Mob with 600K organic views and a 4.2% engagement rate — both over benchmark.

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The publisher describes Mob as a food media platform dishing up tips and recipes for meals that are “way tastier than they should be for how easy and affordable they are”.

From the book: Mob 6: Tasty 6-Ingredient Meals

The first Mob cookbook is an instant classic that contains all the inspiration you need to make budget meals to impress your friends and family, any time.

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Who is the author: Mob is a dynamic collective of talented chefs who champion tasty, easy and affordable food from a diverse range of culinary talent. They have over two million followers online, and their last five books Mob Kitchen, Mob Kitchen: Vegetarian, Comfort Mob, Speedy Mob and Fresh Mob have sold over 200,000 copies between them. In these short videos, Toby's personality really shone through, making the content feel playful, irreverent and, honestly, a little bit bonkers. Every recipe in our new cookbook maximises on flavour and provides a fresh, exciting and genuinely innovative example of what you can make from very little. It's always been our mission to make recipes that are affordable and accessible for all, and with every recipe in this cookbook using just six easy-to-find ingredients, we're confident Mob 6 achieves that aim.

Get To Know Brad Leone

As a London-based company, Mob has historically focussed on London-based talent and championing businesses in the local food scene. Freya has been integral in spearheading coverage of some of the vibrant and exciting food scenes outside of the capital. We’ve partnered with the nation’s favourite budget supermarket again this year, because — quite frankly — the Mob can’t get enough. And as part of this year’s campaign, we’re creating a selection of exclusive recipe guides in partnership with Aldi UK, titled “Big Night In,” which we’ll be pushing out through our newsletter (so make sure you’re subscribing). Our brand new cookbook, Mob6, comes out in THREE DAYS! Thought you might be interested in hearing about the process. Recipes we love: Harissa Sausage Orzotto, Lamb and Mint Flatbreads, Crispy Chilli Cauliflower and the Smoky Tomato and Aubergine Sandwich. Working alongside nutritionist Lucy Sommer, we’ve established our own fresh criteria with a focus on balance and flexibility at the core. This, for us, is a much more realistic and honest stance on how people really eat. We know that sometimes wholemeal just won’t cut it and that some crust ciabatta rolls are exactly what you’re after. We get you – because we think the same thing. Life’s too short not to eat pasta. We’re not here to tell you how to live your life, we’re just trying to help make it more delicious. Ben x

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Carolyn Thorne bought world rights in all languages directly from the author, Ben Lebus, founder of Mob, for publication on 15th September 2022. Thorne said: “I am delighted to be working with Mob again to bring this array of fresh recipes to their growing legion of fans. Total deliciousness with a healthy-ish twist – what’s not to love?” Each edition will have its own theme, and contain a selection of easy-to-make, affordable recipes for the Mob to recreate at home, all using ingredients that are readily available from Aldi stores across the country.The next part was developing the recipes. When we had landed on the idea, we wanted ensure that every single recipe would feel like a real showstopper. We wanted each dish to feel like a centrepiece. And so the recipe developers got to work. And what they produced is just exceptional. Every recipe is a 10/10. There isn’t one that doesn’t feel completely at home amongst this incredible overall list. The creativity of Sophie Wyburd, Saskia Sidey, Zena Kamgaing, Xiengni Zhou, Jordon Ezra King and Ben Lippett is off the charts. It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from. Since the start of Mob, we have been making delicious, wholesome dishes. Lots of these have centred around comfort food. Over the years, you have requested that we make a healthy-ish cookbook time and time again. A book filled with recipes that they can make day-in, day-out. And that is what we have created with Fresh Mob. A recipe book filled with over 100 delicious, healthy-ish recipes for all occasions. Light. Fresh. Nourishing. Wholesome. Warm salads. Grilled dishes. Beautiful fish. Lovely soups. Stews. Roasted veggies. Seasonal food that you'll cook time and time again. Are you passionate about social media? Do you have an in-depth knowledge of the food and drink world? We're looking for a London-based Social Media Manager to join our team. If you think you, or someone you know, would thrive in this role, please get in touch or share. Full job details via the link below. #SocialMediaManager #Joinourteam Being from Newcastle herself, she felt that more northern representation, in particular, could help to build an even stronger connection with our nationwide audience.

Fresh Mob by Mob | Waterstones

With Leeds, Liverpool and Newcastle already up on our profile, Freya plans to highlight many more cities in the coming months. Our aim is so continue to build relationships with the amazing businesses and creators that span the UK. This cookbook is an evolution of Mob. You spoke, we listened, and we’ve created an entire cookbook of recipes that focus on the good stuff without compromising on flavour. Don’t get us wrong, we’re big fans of indulgence every now and again, but life’s all about balance. And nothing beats the satisfaction of eating something that’s super tasty which just also happens to be good for you. As a team, that’s the sort of food we cook on a day-to-day basis. Because as much as we do love a carbonara, having it every day of the week would probably be overkill.The OOH campaign for Mob 6, our brand new cookbook. Designed by our very own Joe Jarvis. Using the ingredients photographs we shot of every single ingredient appearing in the book.