Unknowingly to their sleeping owners, the tattoos come to life and natter to each other about how they met and the instant attraction. While there are many balms, ointments and lotions that are related to tattoo care, Lynx created its Ink Shower Gel as a care product to help men brighten up their body ink. Tattoos play such a big role in guys' lives, but so far there hasn’t been a lot you can do to keep your ink as fresh as on day one," explained Caroline Gregory, brand director at Lynx. They can open conversations, catch people's eyes or even cement one's attraction for another with a permanent declaration of love. For best results, squeeze out our perfumed shower gel into hands, work into a lather, rub all over your body and rinse off well.

Follow the advice from your tattoo artist, but generally speaking, you should wash your tattoo and use a lotion/ointment on it at least twice a day, to keep it clean and hydrated. For the best smelling shower gel that won’t overwhelm, choose Lynx Ice Chill which provides a fresh, minty smell that helps get you ready for the day and won’t overpower your deodorant. Tattoos play such a big role in guys' lives, but so far there hasn’t been a lot you can do to keep your ink as fresh as on day one.Will all the guys be rushing out to grab a bottle of Lynx’s Ink Shower Gel to keep their tatts as fresh as a daisy? Spent hours finding your perfect signature scent with a deodorant or aftershave and don’t want anything to overpower it? Time to start marvelling at how you sat still for hours while being jabbed with tiny needles (also pretty cool, nice one). Knowing how to wash your tattoo after you’ve taken the wrap off is the best way to keep it looking its best. When it comes to finding the best-smelling shower gel, men’s Body Wash from Lynx will have you smelling ready for whatever life throws your way.

We want to keep those amazing stories alive and bright," Caroline Gregory, brand director at Lynx, said. The real lesson is that you’ve always got to smell ready so that you can turn a moment into an opportunity. Once it’s fully healed, you can wash it as normal with products like Lynx Ink Shower Gel, which cleans and moisturises as well as helps keep your tattoos looking bright for long-term care. All content of this web site is for information purposes only and is not a substitute for professional medical advice; rather it is designed to support, not replace, the relationship between you and your healthcare providers. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).Another person recognised the benefits of olive oil and said: "Its the olive oil in this product that makes tattoos stand out. Whether you want to maximise your energy before a big game, or you just need some (any at all) energy to get out of bed in the morning, try Lynx Sport Blast, for a 12-hour sport re-fresh. Finding the best-smelling body wash for men is only half the battle – if it’s rammed full of nasty chemicals, then it’s really not worth it.

To ensure the campaign has an authentic feel, the films showcase tattoos that belong to real people, who each contribute their own stories and voices to the campaign. To be honest, they weren’t too impressed, as is the case with most social media ads, they are simply too short and therefore cannot really tell any sort of story without bashing you over the head with it. Amsterdam's creative director Adam Koppel said because the tattoos needed their own personality, instead of scripts the team had springboard ideas. They might be eye catchers, conversation starters, or love tokens – but they always tell a story about a guy being into something – or someone. We’ve got Vitamin E and olive oil too – both antioxidants to keep the skin looking healthy and smooth.

At Lynx, we believe that a great day starts with a great shower, and there’s no greater shower than a Lynx shower.