ToffeeWorld | Toffee Heaven Ltd Cannot Guarantee The Accuracy Of These Ingredients, Dietary & Nutritional information provided. Poor nutrition in cereals exposed". BBC News. 31 March 2004. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. Lion King of the Jingle". Mother. 11 March 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. In a 2004 analysis by the Consumers' Association, researchers named it the worst and most unhealthy cereal in the survey. [13] It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. [13] [14] It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. [13]

Nestlé reduced the amount of transfat in Lion bars to meet a growing consumer trend for smaller portions and healthier eating but sales fell by 18% between 2004 and 2005. [4] In addition, total volumes declined from 30,000 tonnes to 18,000 tonnes between 2002 and 2007 and by around 50% over the span of 10 years. [4] [5] In 2007, Nestlé sold its factory in Dijon to Barry Callebaut with Nestlé saying it will outsource the production to the chocolate producer who can use the existing capacity and equipment to manufacture some of its own products. [6] [5] 2017–present [ edit ] Lion was originally made at the Rowntree's Fawdon factory in Newcastle upon Tyne, from 1976 until 1988, before the company was taken over by Nestlé. Production then moved to Dijon in France, where it is still made today. Ingredients That Make You Roar! Crispy Wafer: At its core, the Lion Bar features layers of crispy, crunchy wafer that provide a satisfying texture with each bite. The wafer gives the bar a pleasant contrast to the other components, adding a delightful crunch. Ingredients: Whole Grain WHEAT (41.3%), WHEAT Flour, Sugar, Glucose Syrup, Sunflower Oil, Sweetened Condensed MILK, Fat-Reduced Cocoa Powder (1.7%), Calcium Carbonate, Cocoa Mass, Salt, Natural Flavourings, Emulsifier: Sunflower Lecithin, Caramelised Sugar Syrup, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. For allergens, including cereals containing gluten, see ingredients in CAPITALS. Contains WHEATand MILK. May also contain PEANUTS and other NUTS. Southey, Flora (28 January 2020). "Eau de Lion: Nestlé launches breakfast-inspired perfume in France". Food Navigator. Archived from the original on 31 January 2022 . Retrieved 31 January 2022.Pastezeur, Céline (9 September 2021). "Les céréales LION® veulent faire vibrer la GenZ avec "The King Of The Jingle", un événement musical exclusif". Air of melty (in French). Archived from the original on 31 January 2022 . Retrieved 31 January 2022.

a b c d Elliot, Valerie (1 April 2004). "Cereal offenders endanger child health". The Times. Archived from the original on 7 August 2021 . Retrieved 31 January 2022. This TV advert is from 1982 and is advertising a 2 pence price reduction of Rowntree's Lion Bar from 15p down to 13p. Lion Cereal The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature the king of the jungle in his natural environment. Toffee Crisp was launched in 1963 and Lion Bar in 1976. Both are made with Rainforest Alliance certified cocoa, responsibly sourced under the Nestlé Cocoa Plan, and contain no artificial colours, flavours or preservatives. In 2016, researchers from the World Action on Salt and Health reported that Nestle's Lion cereal contained over two teaspoons of sugar per serving at 29 grams of sugar per 100 grams which in the survey placed the cereal only behind Frosties, Coco Pops and Crunchy Nut Cornflakes in terms of sugar. [15]

As featured in

The Lion chocolate bar was launched in 1976, and with its rugged appearance and combination of chewy caramel, crispy wafer and crunchy cereals covered in chocolate it provided a substantial, multi-textural bite across the decades. This delicious chocolate does not contain any artificial colours, flavours or preservatives. Puffed Rice Cereal: Nestlé Lion Bar includes puffed rice grains (which are possibly Kellogg's Rice Krispies) within the caramel layer, enhancing the overall crunchiness and giving it an extra layer of texture. Brand Manager Amy Kendall said: " Toffee Crisp and Lion Bar are classics for a reason. With a combined age of over 100 years old, they have been delighting chocolate lovers for generations. But we never want to rest on our laurels. That's why we're incredibly excited to be launching two brand new flavours this autumn – Orange Toffee Crisp and Wild Peanut Lion Bar.

This milk chocolate bar is filled with layers of wafer, caramel, cereals and peanuts, so it's sure to satisfy even lion-sized appetites. The modern day Lion bar does not contain any artificial colours, flavours or preservatives. All Lion products are made using 100% certified sustainable cocoa. They're roarsome! Nestlé introduces NEW Wild Peanut Lion Bar and Orange Toffee Crisp". Nestlé. 4 October 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022.

Aero Peppermint Chocolate Bar

It's Lion Bar, but not as you know it! New Wild Peanut Lion Bar consists of crispy wafer filled with a delicious caramel cream, coated in a mix of crispy biscuit and crunchy peanut pieces, dipped in creamy milk chocolate. On 20 July 2017, a lorry containing twenty-five tons of Lion bars burst into flames on the A2 road, near the junction for the Bluewater shopping centre in Kent. [7] The fire caused traffic disruption and three of the four London-bound lanes were closed. [8] The Kent Fire and Rescue Service said the cause of the blaze was not known [9] and Nestlé said that the driver of the lorry was not injured. [8] a b c d e f "Case Study: Nestle - Nestle's Lion Bar". Campaign. 26 April 2004. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. A peanut version of Lion, branded as the "Wild Peanut Lion Bar", was introduced in October 2021. [10] It was available exclusively in B&M for the remainder of 2021 before launching in other retailers in 2022. [11] Lion Cereal [ edit ] Lion Cereal