After the brand was acquired by the Campbell Soup Company, Homepride sauces became one of the sponsors of the police procedural television series The Bill, when their slogan was "the one with the bag". It may not be reproduced in any way whatsoever without the prior consent of Waitrose Limited nor without due acknowledgement. As although the design is better than just a paper bag, it does bother me that the plastic part is adding to the unnecessary one use plastic problem. There is 1 homepride token on the packaging, which you can collect and then exchange for baking accessories at the Homeprideflour.

So we’re proud to say that all of our beautifully smooth flour is milled in the UK and made from 100% British wheat. Homepride and the Fred device are trademarks of the Premier Foods Group and used under license by Carr's Flour Mills Limited. I also like the fact that it has it's own storage container which I recycle, so much better than split bags in the cupboard.Homepride is one of Great Britain’s most iconic brands having been a mainstay of British baking since 1964. See below for some great recipes using our self-raising flour and if you’re feeling creative, we’d love to hear your recipe ideas – pop to the contact us page and send us your suggestions – we’ll publish the best online. Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers. Fred has been synonymous with Homepride since his introduction in 1964, when he appeared in a series of TV adverts, with the message ‘Great British baking since 1964’ and an advertising icon was born.

Check out our great new range of Fred themed items which you can collect using the tokens on the side of pack*. While the weather may not always be on our side, the spirit of outdoor cooking and enjoying delicious food with loved ones remains. is the most refined of the flours and has the lowest level of bran which is perfect for pizza and pasta by creating a silkier dough.The launch was supported by advertising that highlighted the pre-sieved nature of the product with the strapline you may recognize on our lids: ‘Graded Grains Make Finer Flour’. For that special occasion you will probably do what we do in the UK and go to your higher end supermarket to get that lovely treat to make your day. We’ve taken our plain flour, added the finest raising agents and mixed it to perfection, to create our self raising flour.

Please always read the labels, warning and directions provided before using or consuming the product.

Just browse our selection of Arden Grange Classic Chicken, Iams Adult Dog (for various size breeds) and Wagg Complete Dog Premium Chicken Rice and Vegetables. A technological breakthrough in flour production meant that bakers would no longer need to sieve their flour. Each of the components of our pack are recyclable but do check your local council’s recycling policy.