Cola then extended the range of flavours even more, Chewits introduced a Sour range and now, there’s a whole variety of flavours. And not just for the Chews, but also for the Juicy Bites, and the Xtreme Range. Chewits signs Lawrence Dallaglio to give children a sporting chance", Marketing, accessed September 30, 2009

Lisa Sullivan said: “I worked in what was called ‘The Sin Bin’, bagging up loose Chewits all day long, during my summer holidays from college. Tutti frutti are still my favourite today.” The sweets are suitable for children, but it is important to supervise them while they enjoy the sweets and ensure that they do not consume too many at once. Some sweets may contain small objects that could pose a choking hazard, so it is important to take appropriate precautions. Across from Mullards, on Rufford Road, there was an engineering company called Bankfield, my dad worked there years ago. He also worked on the old pier train, the Silver Bell. I will ask him if he worked on the manufacture of aeroplanes in Southport. He, my mum and sister emigrated to Canada, where he worked in plane manufacture with De Havilland in Toronto. He worked in different aspects of sheet metal work all his working life.” Generations of Sandgrounders worked at the factory on Virginia Street. During its heyday hundreds of people were employed there, in a variety of shifts that toiled away both day and night. Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. pp.16–17. ISBN 9780007575480.

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I was on fizzy Chewits and the highlight was getting M&S double Devon rejects from the factory shop.” Michelle Mawdsley said: “My Grandad worked there and lost the end of his finger in a toffee machine. He was an engineer I think. I remember going to a party for the kids once, might have been Christmas.”

Sadly the Leaf UK factory which made Chewits was shut in 2006, with 162 people losing their jobs. Some of the employees had worked there for 40 years. In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth. [14] Social media [ edit ]

Here is a comprehensive list of all our products and the flavours they’re available to buy in: Chews Core Range Angela Rawstorne said: “My mother used to work there and she had an accident once she poured hot toffee on her hands!” Chewits Sports Courses, in partnership with children's coaching organisation Premier Sport, run daily during school holidays and provide sporting activity courses to approximately 125,000 children in the UK. [17] The sponsorship is supported by sporting ambassadors Lawrence Dallaglio, Duncan Goodhew and Paul Sculthorpe. [18]

A second advert saw the Muncher being taken around the world to take bites out of famous buildings such as the Taj Mahal and the Empire State Building but none apparently compared to the taste of Chewits. Another campaign saw a parody of the war-time ‘Dig for Victory’ propaganda – can you guess what the strapline was changed to? Yep, that’s it – ‘Chew for Victory’! Lorraine Dewhurst said: “We used to live across the road. Always got a bag of toffee for the kids.” “I used to love driving past and smelling strawberry Chewits, it was a tiny slice of heaven"The former Leaf UK Chewits factory on Virginia Street in Southport is demolished, on February 26, 2008. Photo by Gareth Jones Chewits’ extremely fruity flavours and chewy chews is what makes them stand out against other chews on the market. And during their whole existence, they have been a perennial favourite of both children and adults. When Chewits first appeared, there was originally only one flavour: orange. Soon after, this one flavour expanded to another 3 flavours. One of which is now perhaps the most iconic of all the Chewits Chews – Strawberry.

Visit our FAQs to get answers to our most frequently asked questions. And if what you’re searching for isn’t there, reach out to us! We’re happy to help. Carole Wright said: “I worked there for five years. The job was awful. Very boring. But the people I worked with - well that’s a different matter. The social life was fantastic. Debbie Church said: “My dad and mum met there. He use to be a foreman and she was a worker. He was 20 years older and had five children. They married and had another six. If it wasn’t for that factory I wouldn’t be here!” Jo Barton said: “I used to love driving past the Chewit factory on Virginia Street and smelling strawberry Chewits, it was a tiny slice of heaven and I was gutted when the factory was closed down!” Michaela Brammer ·said: “My husband Derek Brammer worked there for almost 20 years. He worked on double devon toffee. He loved the people there and made some great friends. It was so sad when it closed.”There are many chewy sweets of note from my childhood: Mojos, Fruit Salads, Pacers etc. but Chewits always stand out in my memory because of their really fruity flavours. And they’ve been a firm favourite of children (and adults) for the entirety of their existence as well for, as one of their former slogans went: "No fruit chew chews chewier"! Stuart Isenberg said: “Southport had quite a lot of manufacturing outlets at the time but, unfortunately, it eventually became more economical for many of the products to be sourced abroad. It was not a case of just Southport, but the UK itself. Cheryl Hindley said: “I too worked at this delicious emporium of filling enducing fabulousness. I had my 16th birthday there and remember other work colleagues clubbing together to present me with a lovely card and a very beautiful silver bracelet. Sean Connolly said: “My mum worked there when we were small children, as an extra job to buy our Christmas presents.” Michala Leyland said: “I did two summers there as a student. Learnt a lot from an elderly lady called Rose who wanted you to do the best job you could. There was also a woman on the sherbet lemons who’d shout ‘baldies’ when the machine malfunctioned and they came out without a wrapper. Classic.