How A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc". MadameNoire. 11 April 2011 . Retrieved 6 December 2014. Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The work included the development of brand guidelines and growth driver tool-kits for all markets. [ citation needed] a b Cleary, Andrew (30 October 2009). "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion". Bloomberg. Archived from the original on 24 September 2015 . Retrieved 1 May 2011. The producer of Cîroc emphasizes its being distilled five times. The first four distillations use column stills and the final distillation is performed in a traditional copper pot still at the Distillerie de Chevanceaux. [7] Flavored products containing vodka [ edit ] All about Cognac – Reading a label". Bureau National Interprofessionnel du Cognac. Archived from the original on 23 December 2016 . Retrieved 9 March 2015.

Ketchum, William E. III (17 October 2016). "DJ Khaled Talks Becoming the Face of CÎROC Mango, Forthcoming Book & Love for Hillary Clinton". Billboard. Heine, Christopher (17 November 2015). "Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset". Adweek . Retrieved 9 October 2021.Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle . Retrieved 8 October 2021. Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration– about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labeling as vodka (which in the United States requires at least 95% distillation concentration and 40% ABV bottling concentration for vodka). [6]

An award winning premium vodka, Ciroc 40% derives its distinctive taste from grapes grown in the high-altitude vineyards of France's Gaillac region. Unlike other vodkas it is not produced from potatoes, grains or corn, meaning it has a more fresh, fruity and smooth taste than its peers. In addition to Ciroc original, flavoured options are available, including mango, green apple, pineapple, pink grapefruit, red berry, coconut, amaretto and peach. Brand ambassador is currently Sean Combs, better known as P. Diddy. Vodka: Distilled 5 Times a b "United States Code of Federal Regulations 27 CFR 5.22(a) Standards of Identity for Distilled Spirits". Paine, Jake (30 December 2009). "Diddy & Ciroc Offer Cabfare and Metrocards For New Years Eve". HipHopDX . Retrieved 16 July 2022. Snap Frost Cîroc is a unique blend of two distinct flavors: snap frost and Cîroc. The snap frost flavor is a sweet, smooth taste with a hint of citrus and a hint of vanilla. The Cîroc flavor is a smooth, creamy taste with a hint of coconut, which makes for a unique flavor profile. The combination of the two flavors makes for a unique and refreshing flavor that is perfect for any occasion. Savor The Sweetness Of Cîroc Snap Frost Vodka When the brand was launched in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage in the U.S. market. [20] It was introduced to nightclubs and venues throughout the United States and marketed especially in cities such as Atlanta and Miami.Robicquet is not only the founder and master distiller of Cîroc, he is also a wine pro. He has a degree in enology — the study and science of wine and winemaking — as well as a master’s degree in wine industry law, economics, and management. In founding his vodka brand, he combined his winemaking and distilling skills, as Cîroc uniquely starts its life as wine before being distilled into vodka. a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety . Retrieved 9 October 2021. a b c "Jean-Sebastien Robicquet: The genius behind Vodka". The Gleaner. 31 May 2013 . Retrieved 2 September 2015.

Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing. Celebrity spirits can range from gross to great. While some can thank their celeb affiliations for their popularity, others like Cîroc prove their merits have been earned. When VinePair tasted and ranked the best celebrity spirits in 2019 and 2020, Cîroc Snap Frost Grape came in second place in 2019, and Cîroc Ultra Premium ranked eighth in 2020. a b Notopoulos, Katie (12 December 2018). "Cîroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said". Buzzfeed News. Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide . Retrieved 9 October 2021. Though Cîroc was founded in 2003, its popularity didn’t take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s parent company, Diageo. The rapper oversees all of Cîroc’s lifestyle branding and marketing, and has been successful in doing so, taking the brand from 50,000 to 2 million cases a year.

What Are Snap Frost Grapes?

If on inspection there is any damage or shortage it is imperative that this is noted on the delivery note at the time of delivery as claims will not be considered if this is not completed. While all vodka is distilled, Cîroc’s distillation process goes a step (or four) further — distilling the spirit five times, which gives Cîroc its distinctive citrus taste. The base wine is first distilled four times in column stills, then distilled a fifth time in a traditional copper pot still at Cîroc’s famous southern France distillery, Distillerie de Chevanceaux. Russia has produced some of the world’s finest vodka brands, with their smoothness and distinct flavors. Russian vodka brands such as Russian Standard and Beluga Noble are popular, but there are numerous other vodkas produced in Russia. Husky Vodka, Jewel of Russia, Moskovskaya, Polugar, Ustianochka, and Zyr Russian Vodka are just a few of the Russian vodkas available in the United States. Husky Vodka, Polugar Vodka, and Grey Goose Vodka all have distinct flavors, with Husky Vodka having a fruity note and Polugar having a smoky note. These vodkas are an excellent contrast to French Grey Goose. With so many options, it’s simple to find a Russian vodka that’s just right for you. What Is Snap Frost? a b c d "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka". Independent.co.uk. 15 August 2013 . Retrieved 2 September 2015. In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [21] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially; [3] By 2014, the brand was selling more than two million cases per year. [20] [22]