Alexander’s flash of design inspiration for the Gx Pillow was to incorporate a system of internal ties across the centre of the pillow – these ties perform two distinct structural functions to keep the pillow in its most comfortable and supportive ‘plumped’ state. We have spent over twelve months developing the Gx Superluxe which we believe to be the ultimate pillow.

Founder Alexander Miles, a furniture and domestic product designer, took apart dozens of pillows to solve the riddle of how to stop them spreading and flattening through the night. It’s this change in shape in a conventional pillow that leads to reduced comfort as the night progresses and can cause you to wake. Like the Gx Wonder Cooler undersheet, the pillowcovers are woven from a revolutionary new type of cooling fibre, the fabric used for the Gx Wonder Cooler undersheet and pillowcase has been years in development and is designed specifically to keep you cool at night. At times like these, when your child’s life is in the hands of others, you’d give anything to be able to help. As someone who finds almost any reason possible not to be able to sleep, poor quality bedding being one of them, I was really happy with my Gx Pillows - super comfy, perfectly firm for me, and have held up really well after a few weeks :) Thanks! xThe Gx Like Down Pillow is a hotel quality pillow featuring our special hypoallergenic Like Down hollow fibre filling blended to feel just like real 100% goose down. Wrapped in a pure white 100% cotton shell and featuring the patented Gx internal ties for guaranteed comfort. Our patented internal ties are UNIQUE in providing COMFORT AND SUPPORT that lasts all night for an amazing new sleep experience! After purchasing these pillows at a very resonable price. My wife and I, who sufer from athrities, both agree that we have slept much better than for many a year. With less pain when waking in the morning and much refreshed.

I’ve spent a fortune over the years trying to find a pillow that really is comfortable, I’ve tried them all.The Gx Wonder Cooler Undersheet is washable on a low temperature wash and can be tumble dried on a low heat setting. Do not iron, do not dry clean. Sized perfectly to fit our unique Gx Camper Pillow our 100% pure white cotton Camper Pillowcases bring a touch of luxury to your nights away from home. Success…my daughter was sleeping beautifully, the quality rest aiding her recovery. Then friends, family and colleagues all wanted my new pillow and, before I knew it, I was in the pillow business. The Gx Like Down is for those people who are looking for a pillow which performs the same as a 100% goose down pillow but who don’t get on with the goose down price or sneezes. As pressure is applied to the pillow the ties work to counter spreading and flattening by pulling the pillow inwards and upwards; and by effectively turning the pillow into compartments the ties also act to hold the hypoallergenic hollow fibre filling in place. This unique innovation is the first of its kind in the world and has an international patent pending.

If you use your Gx Support Pillow in the lounge as a super comfortable cushion why not have a zipped cover made from your favourite fabric? For me, the moment I rested my head on this pillow, it felt a different experience…thank you for bringing this product, it really has changed my sleep and I'm spreading the word. Our innovative design means our pillows are so much more than just ordinary pillows. In fact they are so good they are recommended by Physiotherapists as therapy pillows.

Alexander realised through experimenting with the width of the ties that he was able to produce different levels of resistance and therefore could vary the level of support within the pillow.

The Gx Camper Pillow has the same amazing internal tie technology but in a compact format perfect for camping and caravanning; it’s 70% of the size of the original Gx Suspension Pillow (the Camper is approx 20”x13”x7”) with 100% of the comfort. When you spend the night away but want a great night’s sleep like you get at home, reach for the Gx Camper Pillow, you really shouldn’t leave home without it. I cannot believe that after 40 years I have finally found the best pillow ever!!!! You move it goes with you. It simply stays put and so comfy… fabulous, must buy more for hubby and a spare. Top Harley Street Consultant, Dr Deane Halfpenny, specialises in spinal pain and had this to say about his own experience of using the pillow: I thought I’d give this one a go even through they are expensive. Can’t rate this enough, nearly two months on and it’s still comfortable and retained its shape. I went on holiday and really wished I’d taken it with me, nothing compares.

The Gx Suspension Pillow in Medium-firm and Medium-soft is approximately29” x 19” x 9” (approx 74cm x 48cm x 23cm) as is the Gx Support Pillow, they are all sized to fit a standard UK pillowcase of 50cm width. The Gx Like Down and Superlux Pillows are slightly less high at 29" x 9" x 8" (approx 74cm x 48cm x 20cm) but still fit a standard UK pillowcase. The Gx Suspension Pillow TM and the Gx Support Pillow each utilise a variation on a revolutionary internal structure that ensures a new level of comfort and support.