Webmaster Tools is also a Google tool, closely related to Google Analytics. This tool tells us what we are doing right and wrong from the search engines perspective. It also gives us an overview on what words we are ranking on in Google, and what search terms users found us through. For us it’s the same. If we have an interesting article or product that you could be interested in, we need to understand how we can guide you in the right direction.

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This means that if you found us through a Google search, we get to know what the search term was, but not who used it. As with Google Analytics, Webmaster Tools can not be used for identifying you.

On BeSafe.com we will only ask for your personal information if strictly necessary. BeSafe does not give or sell any personal information to any third party. You can compare this to for example a museum where visitors walk around looking at the exhibit. The person in charge of positioning the art pieces notices that very few people are visiting one of the exhibit rooms. He analyses the visitor movements, and takes action. He puts up a sign leading visitors into the room, and the problem is solved. If you sign up for one of our newsletters, you will provide us with personal information through our newsletter provider, MailChimp. This information is handled through a secure connection, so that no third party can get to it. A specific visit is not important for us. What we look at is the average of all visits within a group. A group can be for example a country, a city or an age group.

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Les på norsk // Läs på svenska // Læs på dansk // Lies auf Deutsch // Leer en español // Lu en français // Leggi in italiano // Leia em Português // Читать по русски // 中文阅读There are hundreds of different metrics connected to Google Analytics. You can visit this article if you want to see the whole list of what they are and what they do.