Similar to minifigure trading, if an employee is wearing a pop badge, they will trade with you! It’s a great way to get really unique badges or badges from challenges you may have missed. Bringing LEGO fans and families together for an exciting look behind-the-scenes of LEGO HQ with LEGO® CON on June 18 Staff who have POP Badges are sometimes able to swap, however please be considerate if they are currently operating a ride or caring for our

Recreating iconic LEGO models to provide hours of fun and nostalgia for the family with the LEGO Classic 90 Years of Play set. A further, anniversary exclusive set is also still to be revealed Honouring awesome adult fans of LEGO by showing how they have never stopped playing, creating and inspiring us as a brandShowcasing the way children can turn mundane moments into playful adventures, and provide inspiration to help their parents to do the same, as part of the LEGO Foundation’s #PlayPledge movement The Knowledge Center on Disability are enthusiastic: “If you have an invisible disability, there is no doubt that it gives peace of mind to know that employees know what an invisible disability is and are trained to support Sunflower wearers visit attractions and supermarkets. We hope that many other companies will be inspired and also embrace the Sunflower . ” says Dorte Nørregaard, Head of the Knowledge Center on Disability. Selected LEGOLAND parks include: US: Florida, California, and New York, Denmark: Billund, UK: Windsor, Japan: Nagoya, Germany: Günzburg, Malaysia: Johor.

LEGOLAND Discovery Centre is located in Barton Square at the Trafford Centre in Manchester and is open every day except Christmas Day from 10am until 6.30pm.

Sign up to our Newsletter

As of the 1st of June 2021, people with invisible disabilities who visit LEGO ® House can choose to wear the Sunflower lanyard if they want to signal to employees that they may need extra time, understanding, patience or help during their visit. These Legoland pop badges are worn by employees (Model Citizens) for the service they provide or for an honor they have been given. But, if you have the gift of gab like my husband does, you may just be able to convince a Model Citizen to let you have it!

The campaign was developed by the LEGO Group’s Global Brand Development team as part of the brand’s global brand platform ‘Rebuild the World’. The creative was developed in a close collaboration between the LEGO Agency and colleagues from across the LEGO entities including LEGOLAND, LEGO House, the LEGO Foundation and colleagues from LEGO stories and factories globally. One of the highlights for the girls was the meet and greet with Lego Batman himself and have a photograph with the hero of the movie.Pop badges can also be found at Legoland Discovery Centers. We’ve found that these are popular for trading with employees because many have never seen them before. So if you have a Legoland Discovery Center near you, ask for them at their retail shop! New! 2022 Pop Badges Legoland Food Services Employees– we have seen two badges worn by Model Citizens working in food services. One is a female chef with a pie and the other is a male chef with a steak. Collectors are responsible for their personal collection of POP Badges and our attractions cannot be held accountable for any losses that may occur on the premises. Collaborating with entertainment, art and design, music, fashion, sports and gaming partners to create playful spaces and experiences for communities around the world

We had a really fantastic family day out and one that we won’t forget for a long while. It offers a totally different experience to that at LEGOLAND Windsor and we enjoyed the different attractions, shows and building lots of things with LEGO. Julia Goldin, Chief Product and Marketing Officer, the LEGO Group, said: “Play has always been the cornerstone of humanity. It’s not only fun, but it’s crucial to helping children develop essential life skills, strengthening family bonds and building communities. But with competing pressures on the lives of parents and children, play is often deprioritised. To mark our 90th Anniversary this summer, we’re launching our largest ever celebration of play to inspire people around the world to play more; whatever their age, location or interests. We’re delighted to be joined by a host of the world’s most creative brands and personalities that are just as passionate as we are about play and reminding the world how easy, fun and beneficial it can be.” From LEGO House, Sanne Louise Forsberg Hansen, Head of People and Culture, says: “It is very close to us to ensure inclusion and accessibility for all. We already have a good relationship with the National Autism Institute and the National Autism Association to ensure that people with autism can prepare their visit in the best possible way. The Sunflower is just such a fine solution that can take our work with inclusion to completely new heights. Our employees get some concrete tools and the guests know that they are welcome and we really want to do our best, no matter what challenges they may have . ”

Teaching about the latest events?

Visiting tourist attractions can be stressful for people with an invisible disability such as autism, Alzheimer's, anxiety, mental health conditions, chronic pain, ADHD or PTSD. That is why LEGO House is joining the Hidden Disabilities Sunflower, which simply means that a company trains their staff to understand how to best ensure that people with invisible disabilities and their families enjoy a good experience, ju st like everyone else. As you leave the LEGOLAND Discovery Centre you walk through the large LEGO store which had a fantastic range of the latest LEGO products on display. Unfortunately the LEGO® Fire Academy soft play area is now closed but from March 23rd 2017 a brand new LEGO® Ninjago City Adventure soft play will open. As part of limited edition or special events at selected attractions, POP Badges with selected designs may be available to receive by guests. There is also the opportunity to swap a POP Badge, which means if you have a badge and spot a member of our team with a badge on their lanyard with a design that you prefer, you can ask them to swap their badge for one of yours!