All Rights Reserved | All trademarks and copyrights on this site are owned by their respective owners. What it is missing, is a hint of bitterness that would balance out the sweetness, just like the alcoholic version has. I opened some for a friend and neither of us finished our glasses, the other four cans going directly to the recycling bin. It’s already seen interest from soft drink consumers looking for something new and healthier; while also opening up drinking occasions outside the traditional beer space. The sweet theme continues on tasting, with a sickly bubblegum-banana flavour overpowering any malts, which is definitely needed here for balance.

On the nose we get grains, lemony citrus and floral notes, and a touch of banana, though this is veering on bubblegum artificiality. Bitterness up front when we taste, with lots of those roasted grains giving an almost smoky flavour free-beer. The original is still a good beer that is readily available in supermarkets but there are better examples of the style around now from smaller craft brewers. Being such an enormous company means that decisions have to be taken – on methods of production, restructuring, and ingredients. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.Fair enough, it’s only an alcohol-free version of Hoegaarden – it’s not as if they are ceasing production or anything – but those who allege the drip-drip watering down of once great brands now owned by enormous, uncaring conglomerates have something else to point at. In the American market, there is a fascination with “craft” food/drink, but I don’t know if that is something Europeans care about.

It’s the kind of beer that really divides opinions, it has its fans from long ago but there are plenty of drinkers who detest it. AB-InBev CEO Carlos Brito summed up the announcement by stating “you want a portfolio [of drinks] that allows consumers to stay within your franchise. Without commenting on any specific brands, my personal view is that great public transit and a culture of connoisseurship are preferable alternatives to “non-alcoholic beer. He enjoys cooking, orchard-fresh Ontario peaches, crossbows, acid house, grooveboxes, and lighter wine styles.

What better way to say “I Love You” than by sending your loved one something special from Beers of Europe! Well, firstly there’s the fact that it was announced by the parent comapny at a shareholders meeting.

A full box also helps to reduce the small chance of damage, as empty compartments collapsing can be a cause of this. It’s almost like the bar tender thought you asked for a Hoegaarden shandy and started pouring in the lemonade before you quickly asked him to stop. Perhaps, my memory is flawed, because I can’t compare to the alcoholic version, but this brings up an important issue with regards to people expressing opinions about products like non alcoholic beers on the Internet.Not helpful and very arrogant as well as a bit disrespectful to people who have no choice but to drink 0,0% non alcoholic for health reasons, when he can not only drink 0,5% but fully alcoholic beer, wine and spirits as well. Perhaps brewing interesting and original beers is what will jump start beer sales, and not stuff like H-Zero. It has chosen two different markets so it can compare any similarities and differences on how and when consumers chose to drink Hoegaarden Soft Brew. This tasty beer originates from the Belgian village of Hoegaarden where it was first created almost 600 years ago by monks. The brand's history goes back some 600 years, with the Belgian wheat beer Hoegaarden White initially brewed by monks in the town of Hoegaarden.

Please note that it isn’t always possible to provide a perfect looking bottle/label as this very much depends on the condition they are received in from our supplier. Hoegaarden is probably the most familiar beer of its style (wheat beer with botanicals) available to UK drinkers and one I remember drinking at least 20 years ago. RateBeer free membership enables you to find nearby gems and remember your favorites, and only takes a few moments. A fire in the 1980s led to Celis taking a loan from Interbrew, which is now part of beer behemoth AB-Inbev, owners of brands such as Budweiser, Beck’s, Corona and Leffe.The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report.