Mark's Judicial accounting experience includes Sheriff Court, Court of Session and House of Lords Accounts. Dr. Rowe says he has seen an increasing number of young patients asking for chiseled jaws and angular faces. Face-lift tape has been a longtime Hollywood beauty secret—Hadid admitted to using face tape in an interview with Vogue in March—and TikTok has recently caught on. Author’s note: Researching Mark Traynor’s career has been a project fueled by passion and the delight of continuous discovery; however, through this process, I learned that it’s very difficult to piece together the details of someone’s life when they’re no longer here to tell their story. Any inaccuracies are unintentional and are due to limited resource availability. If anyone reading this has information or would like to share memories or their first-hand experiences with Mark Traynor, please feel free to comment. I’d love to hear from you!

Mark Traynor - Regional Operations Manager - Ambulnz Mark Traynor - Regional Operations Manager - Ambulnz

I advised the British Film Institute in relation to its entire property portfolio Most recently in connection with the refurbishment of the riverfront entrance and restaurant at BFI Southbank.

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At the Face Gym, Mark Traynor likes his clients to use the band when carrying out facial exercises–exaggerated yawns, scowls, high oh’s of surprise and many others–all to keep the face in better shape.” Mark Traynor passed away in 2008 after a fascinating life and career. He was an accomplished hair and makeup artist, fashion-forward innovator, beauty entrepreneur, creative director, educator, theatrical inspiration, television beauty guru, and yes– the man behind the Face Lift Tapes. PRODUCTS WE LOVE Mehron Paradise AQ Brilliant Palette has 8 gorgeous water-activated metallic colors in one case. Be prepared for every sparkling mood with the SpaceCase MINI Illuminating Pro Palette from Lemonhead LA. Recent Posts Alcone Company began selling Mark Traynor’s products in 1988. He would make personal sales calls to Vincent Mallardi who recalls him as a “curious, happy person” who radiated positive energy and was always in a good mood:

Mark Traynor ⇒ Free Company Director Check Mark Traynor ⇒ Free Company Director Check

On the contrary, the man who created it seems to have been largely forgotten along the way as the man and the product became synonymous. When Alcone Company acquired Mark Traynor Beauty in late 2017 after a long business partnership and friendship, we committed not only to serve its loyal customers but to continue the legacy of the brand, which also means sharing his story with you. IN THE BEGINNING Mark Traynor is head of real estate at Bates Wells and is frequently sought out for his expertise in complex leasing and development transactions. He is adept at advising charities and educational bodies, and also advises on community-based renewable energy projects. It was around this time that Mark Traynor became something that most of us will never be: the inspiration for an Off-Broadway musical. “Never Say Dye” was a comedy based on his experiences working in the salon world. It opened in May of 1964 at the New Bowery Theatre on St. Mark’s Place, the future ex-home of the infamous Trash and Vaudeville store. Based on the excerpt from the article previously mentioned, this show must have been very entertaining! He is excellent technically, but his biggest skill set lies in his commerciality and his ability to help clients navigate their way through pretty complex processes."”

Mark Traynor finally hit “product gold” when he introduced his most successful products which are still offered today. The Temporary Face Lift, or Traynor Lift, was launched in late 1969, followed later by the Isometric Beauty Band. This face-lifting headband could also be used to do facial exercises, something Mark strongly believed was part of an effective beauty regimen. Harper’s Bazaar featured this product and Mark’s Face Gym on West 54th Street in their 1972 July issue: Eyes like Flowers are really round for Spring–upper and lower lashes accented at the center rather than the ends. Traynor paints on the lower lashes–cut the upper short on the sides. The shadow for daytime is Pastel Blue and Purring Pink, and Charcoal or Midnight Blue Liner outline the entire eye. ‘Why not,’ suggests Traynor, ‘combine Celery and Lilac Shadows for the softest look.’ …. And he’s pushing the idea of Gold or Silver Shadow to highlight– while lids are contoured with Navy.” After completing his education, his first noted career highlight was landing a job as a stylist at the upscale and very prestigious Charles of the Ritz salon. While there, he began experimenting and creating new and unique hairstyles that helped his loyal clientele grow. He eventually opened his own salon, Coiffures by Mark, and by my guesstimation this would be the late ‘40s or early ‘50s. According to an article entitled Mark Traynor: A Legend in Aesthetics , Mark held court quite fabulously in what could be described as an extremely colorful scene: I advised FM Conway Limited in relation to its property portfolio, including a recent refinancing of most of the properties.

Mark Traynor Face Lift Kit | Alcone Company

After L’Oreal, Mark moved on to become Coty’s Makeup Consultant. There he helped design the first complete collection of color cosmetics, The Originals, to which he brought his concepts for glowing skin, jeweled eyelashes, and face and body painting. In this excerpt from an issue of WWD from late 1967, Mark shared his vision for Coty’s Spring ‘68 look: I advised a family company on the sale (in a company structure) on the sale of a shopping centre. The client from whom I took instructions over a four year period is now 101 years old. Alcone Company. This blog contains original content and may not be reproduced or reposted, whole or in part, without permission. I advised Save the Children Fund in relation to property matters affecting its headquarters in Farringdon.Mark has considerable experience in all areas of Legal Expenses with particular expertise in Judicial Accounts and Private Business Accounts. He refused to have a bad day; nothing bothered him. When I would ask how he was, he’d say ‘Woooonderful Daaarling!’ … Mark said his mission in life was to make women look more beautiful–and he did. He was truly the end of an era.” Mark is listed in Chambers and Partners, who say that “Mark offers pragmatic commercial advice that clients really like” and Legal 500, who say he is "knowledgeable and active in the childcare and automotive sectors." If you’re like most makeup artists, when you hear the name “Mark Traynor” the image conjured in your mind is an elastic string with tape tabs attached to both ends. In other words, the Temporary Face Lift–the beauty tool that’s been the secret weapon of professional makeup artists and celebrities since its launch 50 years ago. For anyone unfamiliar, it’s used to give the face an instant, visible lift for a more youthful appearance. This product has helped many makeup artists create the transformative beauty looks that have made them famous. It’s still so widely used today that it’s far surpassed “cult” status and instead has claimed a permanent spot in beauty history. Mark Traynor decided that a rain-washed flower face was the most romantic one to express Spring. Here’s how he sees it: To the pinked cheek glow, he adds eyes that are softly shadowed… the lips blooming with new warm shades but cool with frosting–and gleamed with a bit of gold.