What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." As with any shampoo, you want to look for a high-quality one that is sulfate free," he says. "A good rule of thumb is that the lighter it is, the more subtle of a tone it’s going to be. The brighter the purple, the more drastic the results will be." Still unsure of where to start? Don't worry—we've got you covered. Below, the best purple shampoos to keep your shade of blonde hair bright. The Best Purple Shampoos So, next time you're in the middle of a hair disaster, consider grabbing a purple shampoo before you start to panic. But remember that purple shampoo is meant to be a temporary fix until your next dye appointment—not a permanent panacea. This porousness means bleached hair soaks up unwanted minerals and metals in your tap water and acquires a yellow tinge over time. "It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo

But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for bleached hair to go wrong (especially if you're DIY-ing). What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this. By switching your regular formula for one that caters to blondes, you'll totally transform your hair. Here's how... Why do I need a blonde shampoo?The company aims to make customers feel beautiful and feel good about it by creating products that don’t harm animals or the planet. This hair care brand is 100% vegan-friendly, allowing you to nourish your hair without compromise. Use a Comb to Distribute: To ensure even distribution of your purple shampoo, make sure you use a wide-tooth comb to disperse the product in the shower. This Pureology Shampoo review found that they do not ship internationally, only within the US. What is Pureology’s Return Policy? One of the comments about this product reads, “ Love this conditioner too just make sure you wash it all out or it will leave blue tones to your hair. Once a week paired with the shampoo is all you need to keep your hair looking great!” Before you left the hairdressers they will have applied a toner. These determine the tone of your blonde, e.g. golden or ash blonde. Over time, these shades have a tendency to turn orange and brassy. Certain things will make this more likely. Dunking your head in a chlorine-filled swimming pool, for example, or not wearing a hot on your summer holiday. Newsflash: whether you like it or not your beautiful blonde will begin to fade, but it's the shampoo you use day in, day out that will make the most difference.

So when you wash with this particular shade of shampoo, it deposits purple pigment into blonde hair, to counteract any yellowy tones that start to shine through. What causes brassy hair? The more you use purple shampoo, the more it makes your blonde look dull, because you are continuously depositing color shampoo," Kelly points out. So, while it's important to keep a bottle on hand, that doesn't mean you can eschew your hair appointments altogether. What To Look For in Purple Shampoo

Colour Fanatic multi-tasking spray

I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. This Pureology shampoo review will take a close look at their best-selling products, but let’s evaluate some pros and cons about the company first: Pros