In 2015, the excise tax on beer in Turkey has increased two times; by 10.4% in January and by 4.7% in July. While the first excise tax increase was higher than the rate of inflation of the previous six months, the second one was more or less in line with expectations.

The above details have been prepared to help you select suitable products. Products and their ingredients are liable to change. Total beer consumption in Turkey in 2015 is estimated to be around 9.1 million hectoliters, with average per-capita consumption of about 12 liters. In 2015, the market is forecasted to have declined at around 1.0-1.5% year-on-year in which beer sales were depressed mainly due to declines in both consumer confidence and tourism activities attributable to the challenging economic and political conditions that affected the country during the year. Anadolu Efes is the largest brewer in Turkey. It conducts its operations with four breweries, two malteries, and one hops processing facility. Total annual production capacity in Turkey consists of 9.5 million hectoliters of beer and 118 thousand tons of malt. In 2015, Anadolu Efes maintained its leadership position in Turkey with a 68% share in terms of sales volume. You might be interested: Why Is Coors Called The Banquet Beer? What beers are on offer at Morrisons? Efes beer holds about 80% of the domestic market in Turkey where it is made and it is currently shipped to 40 plus counties around the globe.Efes beer is produced using bottom-fermentation technique using the ingredients water, malted barley, rice, sugar, hops, CO2 and yeast.Efes beer is an easy to drink beverage that is rich in flavour and has a crystal clear golden colour with a consistent flow of bubbles that rise to made a lovely white foam head. The flavour has elements of lemon and orange which is complimented by the added honey and is followed with a smooth and clean finish.

Weaker performance than the market was mainly driven by lower on-trade volumes, especially in touristic regions where Anadolu Efes has a stronger position; due to lower tourism activity overall. Türk Tuborg, a former subsidiary of the Danish Carlsberg/ Tuborg group, also brews beer in Turkey under the Tuborg name, but is now owned by the Israeli Central Bottling Company (CBC). Danish Carlsberg is also popular in Turkey among other brands found internationally. What beer is drunk in Turkey?

In 2015, Anadolu Efes continued to invest in marketing activities and to launch new products while also concentrating on increasing productivity and cost-cutting. Sales volumes of both its 100% malt and strong-alcohol beer brands as well as new launches gained a positive momentum in 2015. In 2015, it experienced improvements in both brand and SKU mix and it also focused on its strong core brands through improvement on sales execution. You should always read the label before consuming or using the product and never rely solely on the information presented here. According to the Armenian- Turkish linguist Sevan Nisanyan, the origin of the term “Efe” is either of Greek (“Efevos” = young man with courage) or Turkic (“Eğe”, “Ece”, “Ebe” = big brother in old Turkic) origin. Is Tuborg a Turkish beer? Anadolu Efes continues to build competitive advantages for itself through ongoing innovations in both product development and business concepts, while also taking measures to improve processes by making them leaner, faster, and more cost-effective.

Thus for Anadolu Efes’ Turkish beer operations, 2015 was a challenging year indeed for such reasons as stiff competition, declines in tourist arrivals from countries where beer-consumption levels are relatively high, and depressed consumer confidence especially in the third and the early fourth quarter before the elections. Price increases also adversely affected the beer market’s performance by reducing affordability. As a result, total sales volume of Turkey beer operations was realized as 6.6 mhl, down 6.3% compared to 2014 in line with our guidance. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned.