The distillery is a major tourist attraction, drawing more than a quarter of a million visitors annually. [46] The visitor center, dedicated in June 2000, contains memorabilia related to the distillery and a gift shop. Paid tours of the distillery are conducted several times per day and a premium sampling tour is also offered. [64] It is worth noting that whiskey bottled in the U.S. must be at least 40% ABV (80 proof) by federal law. Canada Food and Drug regulations, C.R.C. C.870, provision B.02.022.1". Archived from the original on January 6, 2011 . Retrieved June 15, 2011. Motlow v. State, Reports of Cases Argued and Determined in the Supreme Court of Tennessee, Vol. 125 (1912), pp. 557-594. The IWSR Real 100 Spirits Brands Worldwide – The Facts". just-drinks.com. June 27, 2017. Archived from the original on May 17, 2018 . Retrieved May 17, 2018.

The Power 100 Spirits & Wine". RankingTheBrands. Intangible Business. 2014 . Retrieved May 7, 2015. Recent history [ edit ] Lowering to 80 proof [ edit ] An ad for Old No. 7 from a 1908 edition of The Nashville GlobeOwen Bellwood (June 26, 2018). "Top 10 best-selling world whisk(e)y brands". thespiritbusiness.com . Retrieved April 23, 2023.

The product label mentions that it is a " sour mash" whiskey, which means that when the mash is prepared, some of the wet solids from a previously used batch are mixed in to help make the fermentation process operate more consistently. This is common practice in American whiskey production. (As of 2005 [update], all straight bourbon is produced using the sour mash process. [51]) In 2012, a Welshman, Mark Evans, claimed to have discovered the original recipe for Daniel's whiskey, [21] in a book written in 1853 by his great-great-grandmother. Her brother-in-law had emigrated to Tennessee.Because of prohibition in Tennessee, the company shifted its distilling operations to St Louis, Missouri, and Birmingham, Alabama. None of the production from these locations was ever sold due to quality problems. [17] The Alabama operation was halted following a similar statewide prohibition law in that state, and the St. Louis operation fell to the onset of nationwide prohibition following passage of the Eighteenth Amendment in 1920. Chris Fletcher became the 8th Master Distiller in 2020 after serving as Assistant Master Distiller for six years prior. Fletcher is the grandson of former Master Distiller, Frank Bobo. [42] Tennessee Squires [ edit ] Hartmann, Graham (October 15, 2013). "Motörhead's Lemmy Kilmister Talks Health, Smoking, Drinking and Death". Loudwire . Retrieved March 20, 2014. Tennessee Jurisdictions Allowing Liquor Sales" (PDF). Tennessee Alcoholic Beverage Commission. Archived from the original (PDF) on February 7, 2014 . Retrieved September 8, 2014. The Lemmy". Food & Beverage Magazine. January 12, 2016. Archived from the original on December 5, 2020 . Retrieved December 17, 2016.