Joined in 2023 
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It’s worth noting too that the PURE range is ethically sourced from recyclable materials, and can continue to be recycled - doing good for the planet, while we’re feeling good about the end results.
Pros: Cooling spritz, can be applied over makeup, natural glow, easy to apply on the go, uplifting scent, skin-boosting ingredients Finally found a product that both tans and gives SPF protection. It’s always been my bugbear in the past that I’ve put fake tan on my legs so that they look presentable, but then I couldn’t put sun tan cream on top to protect them as the fake tan would go all streaky and weird. If you've forgotten to fake tan and want some last-minute colour, go for Sculpted by Aimee's Instant Tan. You simply blend it into your skin with a brush (we highly recommend the brand's Deluxe Tanning Brush), let it dry before getting dressed, and then you're good to go. Unlike regular tan, this will wash off with warm soapy water. But don't worry, we tested ours in a pub garden during a heatwave and can confirm that it doesn't come off with excess sweating (or if you spill a drink on your skin!). We've been using this tan every other day for a week, and have seen incredible results. First and foremost, the tan has built up from a subtle bit of colour to a deep holiday tan that still looks natural. And, our skin is softer than ever due to the added moisturising ingredients (aloe vera, witch hazel and hyaluronic acid).
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And, thirdly, it delivered the most natural-looking tan you could imagine. Simply spritz this fruity-smelling spray over your dry face or body, and in four hours you'll have golden skin. You don't need to blend it in with your hands, a mitt or a brush, so this is super-easy to apply on the go.
You might know Coco & Eve for its viral hair masks, but in recent years the brand has expanded to fake tan and SPF too. We were really excited to try the Bali Bronzing Foam in both medium and ultra dark, Designed to be used within 30 minutes (then the longer you leave it the deeper your colour), The Isle of Paradise Express Tan glides on with a medium-dark guide colour, with an easily-to-apply mousse. The drops have raspberry seed oil, vitamin E, aloe vera and caffeine to tone the skin. It takes about four-six hours for a tan to develop and you can customise your tan depending on the amount you use; two drops create a very subtle glow, while 12 drops leave you deeply bronzed. In our experience, gradual tans that apply like a moisturiser are very hit-and-miss. Often, they'll give you a streaky tan or the results will be so subtle that you can barely notice any difference. However, this tan was just intense enough to have an impact but still look natural and there were no streaks or white patches in sight. We used a mitt to be extra safe, and a tanning brush around the knees, feet and elbows. We'd advise reapplying daily to prevent fading and deepen the tan. As long as you massage it into the skin thoroughly with a mitt and exfoliate beforehand, this product is practically streak-free. If you’re applying and jumping into bed, then the tan will transfer. So, leave it to dry properly for about an hour if you’re using it overnight and wrap your body up in old clothes that you don't mind staining.
The best fake tans you can buy in 2023
The results were a healthy-looking, express tan, that looked really natural - and it was streak-free, leaving our clothes free from stains before and after washing.
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