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Galaxy Milk Chocolate Digestives, Galaxy Orange Chocolate Digestives, Galaxy Milk Chocolate Bar

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The new biscuits combine the everyday familiarity of a digestive biscuit, with an unmistakable half coating of GALAXY milk chocolate. She said: “There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for a market challenger brand to occupy. Michelle Frost, general manager for MCD&T, said:“One in three households consume chocolate digestive biscuits, however, branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.” These days, Galaxy is made from 100% responsibly sourced cocoa. The flagship range of chocolate bars includes Smooth Milk, Smooth Caramel, Salted Caramel, Smooth Orange, Crispy, Honeycomb Crisp and Cookie Crumble. 2. Galaxy is the third best-selling chocolate bar in the UK The merging of Fox’s and Burton’s followed their acquisition by a Ferrero-related company in autumn 2020 and summer 2021 respectively. Simon Browne is leading the new business as CEO, having worked as managing director for Burton’s since August 2015.

Digestives are the sensible jersey of the biscuit world, comforting without being fancy. There are recipes for homemade versions on the internet but this seems an odd idea, much like those dough presses designed so you can spend hours sweating in the kitchen to make custard creams that look just like ones you buy, but at five times the cost. The original Galaxy bar was introduced by the American food giant Mars Inc. in 1960, followed by Galaxy Ripple in 1969. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy,” explained Mars Chocolate Drinks and Treats general manager Michelle Frost. “Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.”Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “One in three households consume chocolate digestive biscuits*. However, branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics. Aside from providing a calorie boost for exhausted health workers, are digestives (whose recipe is nearly two centuries old) any better for you than other biscuits? The Galaxy brand is synonymous with great-tasting chocolate; consumers know the familiarity and quality to expect.” More controversial is the palm oil that is an ingredient in all the biscuits I tried. According to the World Wildlife Fund (WWF), palm oil production is responsible for the destruction of forests all over the world, destroying the habitat of endangered animals and contributing to global warming.

I had naively imagined that they are more wholesome because they are made with wholemeal flour, but in fact it’s only a small proportion of the total flour content – just over a fifth in the case of McVitie’s. Their fibre level is only about a quarter more than Rich Tea biscuits. Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “One in three households consume chocolate digestive biscuits*, however branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.

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Mars Chocolate Drinks and Treats (MCD&T) has announced the launch of a new range of chocolate digestive biscuits under its Galaxy brand. This number rises to 55% in 18 to 25-year-olds, suggesting there is a fantastic opportunity for retailers to increase penetration with our Galaxy chocolate digestive biscuits.” Meant to be dunked, too – or at least two thirds of Britons think so. A cuppa and a tea-soaked biscuit is so fundamental to working life in hospitals – providing warmth, comfort and energy in one – that in December the British Medical Journal published a tongue-in-cheek study on the best biscuit and tea combination.

The WWF says it can be produced sustainably, and all the supermarkets say they use only sustainably sourced palm oil. But Greenpeace argues that manufacturers have no way of telling if what they use is truly sustainable. The reality is, the only way to avoid palm oil altogether is to make your own digestives (as we discussed before). You can also opt for a brand that includes rapeseed oil, thus bringing down the total palm oil content. And what’s more for digestive dunkers, you can now enjoy the irresistible creamy taste of silky smooth, finely milled GALAXY milk chocolate on top! GALAXY Milk Chocolate and GALAXY Orange Digestive Biscuits combine the classic crunchy base of a digestive biscuit, with the unmistakable blend of GALAXY chocolate. Why wouldn’t you? Despite being very much a classic chocolate bar, Galaxy remains as popular as ever, and is currently the third best-selling bar in Great Britain. However, it has never been able to claim the top spot from its main rival, Cadbury Dairy Milk. Lindt Lindor is currently in second place. 3. Galaxy beat Dairy Milk in a blind taste test Mars Chocolate Drinks and Treats (MCD&T) is set to launch Galaxy Milk Chocolate and Galaxy Orange Digestive Biscuits. The range includes two flavours: orange and milk chocolate.The new biscuits combine the “familiarity of a digestive biscuit” with a half-coating of Galaxy milk chocolate.Michelle Frost, General Manager at MCD&T, said: “One in three households consume chocolate digestive biscuits. However, branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.

But it’s not just all about the dunk! The optimal time to take your chocolate digestive break is 2.42pm, with one in five people even choosing to enjoy the moment in private to protect anyone from taking their last biscuit. The line-up includes two varieties: Mars Secret Centre Biscuits, which feature a fusion of chocolate, caramel and nougat flavours coated in milk chocolate, and Bounty Secret Centre Biscuits, which have a creamy coconut filling covered in milk chocolate. This number rises to 55% in 18-25 year olds, suggesting there is a fantastic opportunity for retailers to increase penetration with our GALAXY Milk Chocolate and GALAXY Milk Chocolate Orange Digestive Biscuits.” Mars biscuit products are produced by Burton’s Biscuit Company, which was this year merged with Fox’s Biscuits to form a new business called Fox’s Burton’s Companies (FBC) UK. Galaxy owner Mars says: "Combining the classic crunchy base of a digestive biscuit, with the irresistible creamy taste of smooth, finely milled Galaxy milk chocolate, this is a biscuit designed for you to enjoy for that little bit longer… Every last crumb!"

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Mars Chocolate Drinks and Treats (MCD&T) has announced the launch of GALAXY Milk Chocolate and GALAXY Orange Digestive Biscuits. During the 1980s, a very different series of TV adverts was launched which came with the slogan "Why have cotton, when you can have silk". The new biscuits combine the everyday familiarity of a digestive biscuit, with an unmistakable half coating of silky-smooth GALAXY milk chocolate. Making the everyday chocolate digestive that bit more special! The new biscuits combine a standard digestive biscuit with a half-coating of Galaxy milk chocolate.

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