Sam's Eats - Let's Do Some Cooking: Over 100 deliciously simple recipes from social media sensation @SamsEats

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I got a job in property – working alongside estate agents and doing a lot of cold calling. Six months later, I knew I didn't want to do the job anymore. It's a good industry but it just wasn't for me. I’m not suited to an office job.” I wanted to change my name on the account and I spoke to a friend and asked for advice and he agreed, so I had to then come up with a new name. I left school without any A-levels, and I didn't go to university. I decided I just needed to follow my own path.

After taking the social media world by storm and amassing over 13 million followers with his hypnotizing 60-second recipe videos, Sam Way is ready to show you how to make tasty, gourmet food in the comfort of your own home.It's a scary jump because I've got a family and a mortgage, but you get to a point that if you don't make that jump now, the opportunity might pass me by." Each video contains hundreds of shots – painstakingly edited together. While it’s now Sam’s distinctive style, it started off as a necessity due to the recipes. “I was doing these long dishes and you have 60 seconds or less to fit all the elements in. So, you're like, ‘how am I going to do that?' It has to be short and snappy.” Ever since, Samuel has worked with many different food brands like KFC, French's Mustard and Bullseye's BBQ.

The first cookbook from TikTok and social media sensation @SamsEats, filled with over 100 deliciously uncomplicated recipes, all with Sam’s signature gourmet flairI remember when I was doing this someone put a status up asking why would anyone want to see what you are eating? Given all the elements involved with each film, it’s a time-consuming process to make each social media post. Sam explains it takes about three or four days to produce each 60 second video and they are all filmed in his own kitchen, not a studio. “I will spend probably a day planning and testing everything I need to do. I do as much research as possible because I like to cook international dishes, so I need to make sure I'm respecting those dishes, whilst not appropriating anything. Also, I’ll be going through the process of getting the ingredients and the equipment.

When his minute-long videos proved immediately popular, Sam had a re-think about his future. “Within a few weeks, I started getting 100,000 views on my videos. And then it grew exponentially, with millions of views. It was really at that point I thought I might try it as a career.Place the chips uncovered into the freezer and leave to freeze overnight - they can now be stored in bags until ready to use.