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Product Information

Kakadu Plum Extract: is known to add moisture and hydration and maintain a level of collagen and elastin that is essential for healthy, lustrous hair. It’s reputable for containing the world’s highest concentration of Vitamin C of any known plant. It’s full of antioxidants, antifungal, antiviral, and has anti-inflammatory properties. Our Textures & Curls collection was created for women who want to care for and embrace their curls as an expression of their unique beauty. This collection gives women the power to celebrate their curls by infusing their hair with mindful ingredients that deliver healthy moisture and help define and style. The indulgent, multi-benefit formulas create a sensorial experience and transform wash days into self-care rituals.” To ensure that this collection delivers real results and real value to those with curls, it was developed alongside our curly-haired team members and Alterna stylists. They worked with the product development team to test and refine five new versions of the clean* and vegan formulas that My Hair. My Canvas. is known for. We source our Botanical Caviar directly from the producer in Bohol, Philippines, which transparently shows us every step of the process and pays fair wages to its workers. We, in turn, are happy to support their local community in the rural part of the island. It’s a win-win partnership.

More than anything, our Clean Philosophy is a manifesto, a guide that continually helps us define the cutting edge of clean beauty. Today, all Alterna products offer superior results and a transformative experience without unnecessary additives. Vegan Botanical Caviar: sustainably sourced and is known to add intense hydration, improve moisture retention and smooth the cuticle to add bounce, shine and strength through the revitalizing power of its unique blend of hydration polysaccharides and free-radical neutralizing antioxidants. To ensure that this collection delivers real results and real value to those with curls, it was developed alongside Alterna’s curly-haired team members and Alterna stylists. They worked with the product development team to test and refine five new versions of the clean and vegan formulas that My Hair. My Canvas. is known for.

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But Alterna Vegan Botanical Caviar is just part of Alterna’s wider Clean Philosophy. Alterna’s Clean Philosophy A vegan and silicone-free masque that nourishes and textures, reduces frizz, and enhances waves, curls, and coils with long-lasting bounce and shine.

To ensure that this collection delivers real results and real value to those with curls, it was developed alongside Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, announces the launch of its Textures & Curls collection from My Hair. My Canvas., Alterna’s 100% vegan line celebrating self-care and self-expression. The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types.

With a selection of products available, you can achieve a playful and versatile look to help you empower self-expression, whilst also giving your hair a much needed health boost. The clean vegan formula used in all of the products in this range are made with vegan botanical caviar, giving your hair a genuine boost from natural products. Alterna’s innovative curls line is made with new hardworking ingredients that are gentle on every strand, like Fair- Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainably sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and new Fair-Trade Coconut Oil. From the non-greasy and lightweigth My Way Curl Defining Gel to the moisturizing More Butter Masque, the line is full of unique textures — and free of harsh chemicals like silicones, parabens, and SLS/ SLES sulfates. As with all My Hair. My Canvas. products, the curls line proudly features vegan formulas and is PETA- certified cruelty-free. Each product in the Textures & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style. our curly-haired team members and Alterna stylists. They worked with the product development team to test and Fair Trade Coconut Oil: known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Our Coconut Oil is Fair Trade USA certified.