Lambrini Original Lightly Sparkling Perry, 75cl

Product Information

Lambrini is available in Original (6% ABV), Luci (3.5% ABV), Cherry, Peach and Strawberry (all 5% ABV). A 2009 study on alcohol sold in supermarkets and off licences in North East England identified Lambrini as the cheapest alcohol in the wine category, measured on the price of a unit of alcohol. [3] Parry, Josh (6 October 2015). "How Lambrini is made: Step inside the factory as the drink turns 21". Liverpool Echo . Retrieved 31 December 2015. McCubbin, Scott (April 2003). "Getting the drinks in". EN the magazine for Entrepreneurs. Excel Publishing Company. Archived from the original on 21 September 2004. {{ cite web}}: CS1 maint: unfit URL ( link) The business is now concentrating on its spirits range, which includes Whitley Neill Gin, Liverpool Gin and JJ Whitley Vodka.

Or, as it’s known to some of you, one half of a cheeky Vimto (Charlotte Church, we’re looking at you). Similar sexual stereotypes and appeals are found in campaigns aimed at female drinkers: in 2006, Lambrini teamed up with Pretty Polly tights to run a promotion to find the “Lambrini girl” with “the UK’s sexiest legs”. 5. Sponsorship At its height, around 10 years ago, more than 40 million bottles of Lambrini were being sold each year. Efforts are also made to associate brands with personal transformation and enhancement. Thus Penka vodka “releases my Super Me. Why? Because when I drink it, I feel I am in the know and part of an elite group” and Lambrini “can make you and the girls forget your dull working week and transform you into the glamour pusses you know you should be” – a theme that is neatly reinforced by its sponsorship of Colleen’s real Women (see Section 5 below). 4. Appealing to Masculinity and FemininityThe Always Original (ABV 7.5%) is a sparkling, medium sweet perry and tastes similar to some ciders in my opinion. It’s very tasty and refreshing and is a less sweet option to the flavoured Lambrini drinks. The Skinny Original (ABV 3.5%) tastes very similar but has just half the amount of calories so is a great choice if you’re counting calories. It’s sweetened with sweeteneres which has a slight aftertaste but it’s very mild. It’s also got half the amount of alcohol compared to the Always Original so is a good choice for a drink to go with lunch for example. Ugly Men Called In For Drinks Firms Ads". Sky News. 27 July 2005. Archived from the original on 4 March 2016 . Retrieved 31 December 2015. With special thanks to Accolade Wines for sending us a crate of Lambrini to drink with the band, we quiz the Lambrini Girls on their knowledge of the brand with questions inspired by their recent EP. But after a crate of Lambrini (and with Urban Dictionary and Reddit being our points of reference) this quiz is not to be taken seriously.

Being Swedish, I’d not heard about Lambrini until I moved to the UK and even though I’ve been here for many years now, I hadn’t tried it until last month. I imagined that it was a very sweet and girly beverage as that’s what it looks like and I thought that maybe it would be a bit too sweet for me. I do love to try new things though, so when I was asked to sample the whole Lambrini range, I was excited to see what it was like. Lambrini has been a popular choice of drink since its creation in 1994 and was produced at the Halewood International factory in Huyton for over 20 years. Although presented as a wine, the tipple is actually a fruity pear cider. They are covered by the codes, but the rate of innovation and especially the amount of user generated and transmitted content present particular problems. Viral campaigns, for example, deliberately set out to encourage young people to pass on messages to their friends, and there is no way of controlling who receives them. The aim is to gain credibility by making it seem as if the message is from a trustworthy friend rather than a company (“ It should look like it’s come from your mate, but is in fact Carling branded”) – but the mate in question may be under 18. Bold, Ben (26 June 2015). "Lambrini relaunches with 'Bring the Brini' slogan". Marketing . Retrieved 31 December 2015.Herbert, Ian (9 October 2000). "Legal battle over lambrusco turns into 'sour grapes' ". The Independent . Retrieved 31 December 2015.