I heart Prosecco 75 cl

Product Information

The wine market had a problem in selling to the 95% of consumers who don’t know anything about wine, and I Heart is one of the answers to that,” said Green. “Wine is made by people that know about wine, for people that know about wine, and it’s bought by people that think they know a lot about wine. And actually the consumer at the end is at best an afterthought. It continued to go great guns and it is now listed in all the big four UK retailers and many convenience chains. It has just become the UK’s third best-selling sparkling brand after Freixenet and Moët & Chandon and still wine sales are surging too, while it is getting into cans, bag in box and personalised bottles.

I Heart has been designed for shoppers that do not know much about wine, but he insists that a thorough wine education is important for everyone in the trade. “I Heart is the start of somebody’s wine journey,” he said. “The consumer who wants to learn about wine has got to start somewhere and they’re not going to start with Mouton-Rothschild or Grand Cru. The flexibility of the brand allows the team to maintain a continued pipeline of innovation and move in an agile fashion to respond to consumer demand. It can source Pinot Grigio from Romania or wherever offers the best price per quality ratio at the time, for example.

It’s coming at it from a different angle, approaching a consumer that didn’t have a voice in the world of wine. That still exists in 2018, although other brands are trying to do a similar job to I Heart.” With your other hand, untwirl the cage fastening. Uncover your thumb, lift off the cage and replace your thumb over the cork. When I was at Sainsbury’s and Robin came to me and put the I Heart brand to me in its initial concept, with a Pinot Grigio, a Merlot and a White Zinfandel from California, I knew nothing about wine, and that’s probably why I decided it was a good idea,” he said. “I had come straight from the Sainsbury’s graduate scheme and decided I wanted to be a buyer and the next available job in head office happened to be in wine. I replaced Julian Dyer, who went on to be the managing director of Australian Vintage, and I was probably the first junior buyer that was not a wine person. Robin showed me the brand and it made sense.

I think there is very few people that can resist a chilled glass of Prosecco or Cava in an evening. Whether you’re celebrating something special or just the fact you have got the children to bed early. It is my favourite wine of choice. Well, there is champagne, but let’s face it, most of us cannot afford to have that on a regular basis. The perfect little treat for popping in your mouth when you’re sitting on the sofa, after dinner, or if you are planning a decadent high tea. Everyone’s heard of champagne truffles, but these use our fave fizzy Italian tipple, i heart Prosecco. When opening a bottle of prosecco, remember it will behave far better and more predictably if it has been left to sit and chill for a few hours. Warmth and/or rough handling both make for an explosive cork situation, meaning more mess and waste. Fizz should go into glasses, not onto ceilings.Line a large baking tray with baking paper. Start by making the truffle ganache. Break the chocolate into squares and place in a large glass bowl. Heat the cream and butter in a saucepan over a low heat, and stir until the butter is melted. Let the cream reach a gentle simmer, then pour over the chocolate, whisking until it’s completely melted. From here on in, keep the bottle pointed away from yourself and anyone present, especially people's faces – about a 45 degree angle is good. Other brands are trying to do a similar job to I Heart. Most Wanted does a very similar job: it’s varietal-led, it puts the consumer first, it’s drinking wine that people want to drink. Marlborough Sauvignon, Rioja, Malbec, all the things that people actually are drinking and are popular and growing at the moment.”