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Posted 20 hours ago

Strongbow Dark Fruit Cider, 4x440ml

£9.9£99Clearance
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Bringing together three new Thatchers infused premium fruit flavours in a world first for cider, this summer it’s all about the Thatchers 3 in 1 Fusion Font, the new way of serving fruit cider. It brings craft and world leading innovation together for a great tasting, premium infused cider, with the heritage and provenance of four generations of Somerset cider making from Thatchers. Saving space in the cellar and at the bar, the choice of three infused premium fruit flavoured ciders comes to the bar in one single font, with one keg and one line, meaning lower maintenance, less space and more choice.

At the point of pour, the Thatchers Fusion Font infuses a micro measure of the selected fruit flavour into a pint of Thatchers premium apple cider, creating one of three freshly mixed ciders. As the cider is being dispensed through the Fusion Font it delivers a unique sensory experience of flavour and aroma. Your customers get the same expertly crafted apple cider, with a freshly-mixed infusion hitting the glass as one. They could be of the exact same level of sweetness but they will taste completely differently because the apples that have been used are completely different. And something I’m very keen to try to make the trade and consumer understand is that it’s not just about dry, medium, sweet, it’s about what type of cider is underneath there. Westons said: “The year of the apple is upon us and it is premium and crafted apple ciders that will be the driving forces for growth in 2022, as on-trade outlets ready themselves for a continued rebalancing of value and volume sales, which will swing further in their favour over the next 12 months.” Heineken phases out original Strongbow Hard Cider recipe with new flavors". bevindustry.com . Retrieved 19 September 2016.Kopparberg Mixed Fruits - 275 calories (500ml; 4.0 percent) - 46g of sugar (9.2g of sugar per 100ml). We’ve reached peak craft beer… we’re probably already on the other side and those drinkers are going to need something different to keep them drinking through the lines. And this is where craft cider has the opportunity. So go for keg cider, go for true craft cider, have a cider festival, try some of these new great ciders see what people like.” Cook says cider has a completely unique flavour profile compared to beers and wines, and it offers a drinking opportunity for a variety of occasions. Yes, it can be the summer thirst-quencher but can also be that really refreshing drink, something to you have with a meal, something that you can ‘pop’ when celebrating, one to sit and savour, as examples. You can go into virtually any pub today and there will be some fantastic pale ales or bitters on hand-pulls, Guinness on tap, two or three great lagers, at least one IPA and they’ll have a fantastic wine list plus a number of spirits but there might just be one cider on tap and maybe a fruit cider in the fridge. And that’s it, that’s the sole extent to what these people think cider is but it’s not their fault because they’ve been told that that’s all cider is.”

Strongbow Sirrus (5%ABV), was launched in summer 2005 to compete with C&C's Magners Irish Cider. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. He says if the food served at your pub is light, which would include fish, seafood or salads, you could serve an eastern counties-style cider while if the food is more robust, for example using meat, then a western counties-style cider would pair well but he stresses there are no hard and fast rules so try to keep it playful and experimental. He adds: “I want to ensure operators know there is a fantastic burgeoning craft cider market as well. It isn’t identical to what we saw with craft beer because cider isn’t beer. From a production point of view, they’re entirely different – you brew beer and you make cider. We now have a huge number of fantastic smaller producers, putting the raw materials at the absolute forefront of that product. For cider that means apples, so we are talking about specific apple varieties and knowing how they taste completely differently from one another just like with different grape varietals for wine, and different hop and malt varieties [for beer]. Molson Coors Beverage Company on-trade category controller Mark Bentley adds: “Consumers are beginning to explore how they can pair new innovations in cider with their favourite dishes in the same way as has traditionally been done with wine. a b "Bull's-eye: Strongbow Hits the Mark With New Hard Apple Ciders – HEINEKEN USA". heinekenusa.com. 20 March 2014 . Retrieved 19 September 2016.Woolfson, Daniel (28 April 2021). "Heineken launches 'sustainable' cider brand Inch's". The Grocer.

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