IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

Product Information

Researcher David Leishman said evidence shows a drink called IRONBREW was first launched by a New York firm in 1889. The name for the drink was originally supposed to be Iron Brew, but proposed branding laws forced Barr's, in July 1946, to alter the name with the stipulation that brand names should be ‘literally true’, as the soft drink is not actually brewed. McCowan's also produced Irn-Bru Bars, chewy, fizzy, bright orange confectionery bars which taste strongly of Irn-Bru, though production ended in late 2005. Irn-Bru sorbet is available in some speciality ice cream shops in Scotland. [62] Irn-Bru and others [ edit ]

Irn-Bru Snowman Advert". YouTube. 1 December 2006. Archived from the original on 30 November 2016 . Retrieved 14 November 2012. Bolger, Andrew (9 September 2011). "EU reprieve for Scottish soft drink Irn-Bru". Financial Times. Archived from the original on 28 July 2017 . Retrieved 5 May 2017. (subscription required) The first Iron Brew drink was produced by the Maas & Waldstein chemicals company of New York in 1889 under the name IRONBREW. [9] The drink was popular across North America and was widely copied. A similar beverage was launched in 1898 by London essence firm Stevenson & Howell that supplied soft drinks manufacturers in the UK and colonies. Many local bottlers around the UK began selling their own version of the beverage. [9] Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. AG Barr to replace colourings in Irn-Bru". just-drinks. 28 January 2010. Archived from the original on 27 January 2013.of the best food and drink advent calendars for 2023 - from gin and whisky to cheese 5. The "World's Largest Horse" once worked for Irn-Bru Picture: Barr's

In Australia, Irn-Bru was manufactured and distributed under licence by Occasio Australia until 2009. It was available in 500 ml and 1.25-litre in both standard and diet. The drink enjoyed growing success in the country, with its first advertising campaign launched in Queensland in September 2007. It was initially available in major chains such as Coles and Woolworths, Caltex service stations and in many independent grocers and convenience stores. It was then delisted at Coles Supermarkets. Because of manufacturing and bottling issues, Occasio ceased local production in late 2009. It is now imported direct from the UK and distributed by British Provender, [64] and can again be found in the international sections of major supermarket chains and some convenience stores. Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020. Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. [40] In the 1930s, the firm began a long-running series of comic strip ads entitled "The Adventures of Ba-Bru" which ran in various local papers from April 1939 until October 1970. [41] The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". [42] Irn-Bru began being sold in Russia in 1997, and by 2002, it had become their third best selling soft drink. After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. [69] Its popularity has been attributed to the drink's apparent similarity to discontinued Soviet-era soft drinks. [69] As of 2011, Irn-Bru sales in Russia were still growing. [70] Irn-Bru Foetus Campaign Leaves TV Viewers Fizzing". The Scotsman. 15 June 2003. Archived from the original on 26 July 2012 . Retrieved 29 June 2009.Is Irn-Bru really made from girders?". The Scotsman. 9 June 2016. Archived from the original on 17 July 2020 . Retrieved 2 September 2020. In the early days of Irn-Bru, a long-running advertising campaign was undertaken in the form of ‘The Adventures of Ba-Bru and Sandy’ comic, lasting from the 1930s to the early 1970s. Karasz, Palko (5 January 2018). "Irn Bru, a Scottish Favorite, Loses Some Sugar". The New York Times. ISSN 0261-3077. Archived from the original on 16 January 2018 . Retrieved 15 January 2018.

Imported Irn-Bru cans are found throughout Finland in some K-Citymarket locations and some independent stores. Remembering Fiery Irn-Bru and one of our favourite banned ads". Scotsman Food and Drink. 18 October 2018 . Retrieved 23 August 2022. Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003. [16] It is also the third best selling soft drink in the UK, [17] after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7 Up. This success in defending its home market (a feat claimed only by Irn-Bru, Inca Kola and Thums Up; Thums Up sold out to Coca-Cola in 1993, and Inka Kola owners Corporación Lindley S.A. entered into a joint venture with Coca-Cola in 1999, giving up all rights to the name outside Peru) led to ongoing speculation that Coca-Cola, PepsiCo, Inc. or its UK brand franchisee Britvic would attempt to buy A.G. Barr. In November 2012 AG Barr and Britvic announced a merger proposal, [18] but in July 2013 the merger collapsed when terms could not be agreed. [19] Old small bottle of Irn-Brua b c d e Leishman, David (2017). " "Original and Best"? How Barr's Irn-Bru Became a Scottish Icon". Études écossaises. 19. Archived from the original on 28 September 2017 . Retrieved 28 September 2017– via OpenEdition. Burke, Darren (February 2020). "Sheffield Irn-Bru factory to go green after striking wind power deal". Sheffield Star. Archived from the original on 8 February 2020 . Retrieved 13 November 2021. Britvic, A.G. Barr merger deal collapses". Reuters. 11 July 2013. Archived from the original on 9 February 2019 . Retrieved 5 July 2021.