The Elf on the Shelf: A Christmas Tradition - Boy Scout Elf with Blue Eyes - Includes Artfully Illustrated Storybook, Keepsake Box and Official Adoption Certificate

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And with millions of households sharing in that memory making, it seems that indeed The Elf on the Shelf tradition will carry on for many years to come. In what is likely one of the most successful self-publishing stories of all time, more than 17.5 million Scout Elves have been adopted around the world since their debut. Kids of all ages enjoy the spirit of Christmas that the Scout Elf brings. Stew and Regina Huminski from Aberdeen, Maryland, pair their Scout Elf, Claude, with a stuffed Stitch from the Disney movie “Lilo & Stitch” and, as expected, hijinks ensue.

Elf on the Shelf®: A Christmas Tradition | The Elf on the The Elf on the Shelf®: A Christmas Tradition | The Elf on the

Show off the unique personality of your Scout Elf pal in the latest North Pole fashions designed by Mrs. Claus. Decades later, Carol and Chanda turned this charming family tradition into the book “The Elf on the Shelf: A Christmas Tradition," which was illustrated by Coë Steinwart. With the support of their family — in particular Christa and her marketing expertise — the book and accompanying Scout Elf figure debuted at a book signing in Marietta, Georgia, in 2005.We created The Elf on the Shelf tradition to help families have fun during the holidays by sparking moments of joy,” Bell tells TODAY.com.

Elf on the Shelf Bumper Activity Book: Games, Puzzles The Elf on the Shelf Bumper Activity Book: Games, Puzzles

I hate that I finally had to give into this phenomenon when a precious 5yo came home from school with tears in his eyes saying, “Mama, Santa likes the other kids better than me, he sent them all elves.”

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Children can talk to their special visitors, though Scout Elves can only listen and never speak to humans. Only parents are allowed to touch them or else they’ll lose their magic — and what's the fun in that?